Internationale E-Commerce B2B
For GUNZ Warenhandels GmbH
Foundation in Mäder, Austria
170 Mio. €
Turnover in 2022
Products in the portfolio
Customer of ICONPARC
170 Mio. €
Online sales 2022 via APP and WebShop of ICONPARC
Gunz Warenhandels GmbH was founded in 1986 and is a family-run company. Its headquarters are located in Mäder, in the west of Austria.
The focus of its business activities lies in the development and distribution of its international private label range in the food sector. Currently its portfolio comprises 20 internationally registered Gunz brands.
With more than 1,200 attractive articles, it is represented in the segments confectionery, bakery products, chocolates, snacks, foodstuffs, beverages, country ranges, licensed articles and seasonal ranges.
High-performance and high-availability solution
Customer-specific price determination in real time
Support of any number of countries, even with different currencies
Reduction of the error rate in comparison to "manual" order entry via telephone / fax
Online provision of comprehensive article information
Seamless integration of catalogue, webshop and editorial content (CMS); by eliminating media breaks, a significantly better conversion rate for purchases is aimed for - and in practice also achieved
Online order history for transparency and simplest repeat orders
Relief for GUNZ customer service; capacity freed up can be used for additional services
Accelerates order entry for buyers by eliminating waiting times
Order entry with 24x7 availability
Significant reduction of the error rate, because transmission errors are eliminated - unlike when manually recording the order items of incoming faxes or during a telephone call with the customer.
Continuous avoidance of media disruptions, in particular through connections to merchandise management and CRM systems
Automatic creation of printable CMYK print catalogs
Price list generation in PDF format with customer-specific assortment and also specific prices in the respective language and currency