Internationale E-Commerce B2B

For GUNZ Warenhandels GmbH


Foundation in Mäder, Austria

170 Mio. €

Turnover in 2022

111 countries

are supplied


Products in the portfolio

20 brands

internationally renowned

200 employees

Since 2014

Customer of ICONPARC

170 Mio. €

Online sales 2022 via APP and WebShop of ICONPARC

GUNZ Warenhandels GmbH

Gunz Warenhandels GmbH was founded in 1986 and is a family-run company. Its headquarters are located in Mäder, in the west of Austria.

The focus of its business activities lies in the development and distribution of its international private label range in the food sector. Currently its portfolio comprises 20 internationally registered Gunz brands.

With more than 1,200 attractive articles, it is represented in the segments confectionery, bakery products, chocolates, snacks, foodstuffs, beverages, country ranges, licensed articles and seasonal ranges.

Simone Gunz

Managing director

The Solution
  • High-performance and high-availability solution

  • Customer-specific price determination in real time

  • Support of any number of countries, even with different currencies

  • Reduction of the error rate in comparison to "manual" order entry via telephone / fax

  • Online provision of comprehensive article information

  • Seamless integration of catalogue, webshop and editorial content (CMS); by eliminating media breaks, a significantly better conversion rate for purchases is aimed for - and in practice also achieved

  • Online order history for transparency and simplest repeat orders

  • Relief for GUNZ customer service; capacity freed up can be used for additional services

  • Accelerates order entry for buyers by eliminating waiting times

  • Order entry with 24x7 availability

  • Significant reduction of the error rate, because transmission errors are eliminated - unlike when manually recording the order items of incoming faxes or during a telephone call with the customer.

  • Continuous avoidance of media disruptions, in particular through connections to merchandise management and CRM systems

  • Automatic creation of printable CMYK print catalogs

  • Price list generation in PDF format with customer-specific assortment and also specific prices in the respective language and currency

Functional highlights
Customer Testimonials