Give your digital progress the security it deserves with our Two-Factor Authentication (2FA). Protect your valuable data from threats and secure a solid foundation for a successful future.

Revolutionise your marketing strategies! Increase conversion rates and advertising revenue without annoying your users by overloading pages of ads.

Don't give hackers a chance!

Have you ever wanted to set up a product in your home before buying it and view it from all sides in real time and in its original size? Augmented reality makes it possible!

Presenting suggestions in the quick search is now state-of-the-art. So what is the special feature of this module?

First of all, there is the fact that proposals are made in four categories...

• Products with small thumbnails. Including discount promotions like SALES, residual items, offers etc.

• Categories or product groups

• Brands

• CMS

The big highlight: The impressive performance! Speed is trumps! Speed stands out in two ways: Customers love fast page access. And Google rewards fast websites with a much better ranking.

Since specialised trade organisations represent the link between end consumers, dealers and manufacturers, the Internet offers substantial advantages in this context, not least in terms of standardising brand management. With its eDemand platform, ICONPARC FHOs offers a cost-effective way to provide retailers with various applications, such as a web shop, via the Internet, with which they can simplify their daily administration and open up new sales channels. A participating retailer therefore needs neither hardware nor software to set up his web shop, but subscribes to it, tailored to his needs, from his FHO. The ICONPARC eDemand platform FHOs offers an attractive solution that leaves nothing to be desired in terms of scalability and flexibility and at the same time requires very little resources and infrastructure, especially with regard to the critical factors of competitive differentiation and cost reduction as well as the development of future growth potential.

Features

• Optimum availability of the entire system

• High level of security at significantly reduced costs thanks to central infrastructure and administration

• Central infrastructure requires minimal effort for the individual merchant, who does not need to operate his own web, database and firewall servers, nor interfaces to payment gateways, logistics service providers, etc.

• Convenient shop configuration and administration by participating merchants via fully browser-based access

• The connection to the central merchandise management system of the FHO is reduced to a single interface (in comparison to a scenario with decentrally installed dealer shops).

• High-quality editorial content and product data can be centrally defined and made available to dealers for selective use.

• Centrally selected elements of the eDemand platform (e.g. catalogue navigation, hit lists, product details and shopping cart) are seamlessly integrated into all retailer presences.

• Use of centrally defined editorial content, product data and processes increases the quality of dealer presences and thus promotes acceptance and customer loyalty.

• Quicker roll-out: As exemplary content is already available, not every retailer has to worry about all the details of his appearance.

• Cluster option for maximum scalability and resilience
  (VirtualServer)

We proudly present our latest innovation - the BACKEND Mobile Edition of ICONPARC! Our specially developed module gives you full access to your BACKEND from anywhere, anytime with your smartphone.

Seamlessly mobile optimized

BACKEND Mobile Edition has been optimized from the ground up for mobile use. Our intuitive user interface adapts perfectly to the screen size of your smartphone for smooth navigation and operation.

Security first

We know how important the security of your company data is. That's why BACKEND Mobile Edition comes with 2-step verification for added protection against unauthorized access. You can also use convenient fingerprint or facial recognition to log in even faster and more securely.

Functionality on demand

With BACKEND Mobile Edition, you have all the functionality and data you need right in your pocket. Whether you need to process orders, check inventory, or view important reports, our mobile module puts you in full control of your business, no matter where you are.

Increase your productivity

Thanks to BACKEND Mobile Edition, you can now work on the go without compromising on productivity. Complete tasks in real time and stay up to date to respond quickly to business needs.

Say goodbye to limitations and embrace the freedom of ICONPARC's mobile BACKEND Edition. Experience flexibility, security and efficiency in one innovative package.

Offer your customers a quick way to add products to their shopping cart and buy them.

This is very comfortable, fast and efficient.

Offer your customers on smartphones and tablets the Barcode Reader in the search field.

A tap with the finger and the camera is activated. Scan in the barcode and your customer is on the appropriate product page to view all further information.

Practical or?

Our basic Beautiful Information module provides you, our valued customer, with a comprehensive and visually appealing overview of your monthly benefit statements. With this innovative feature, we aim to enable you to better understand your business results and make informed decisions.

Outstanding clarity

Beautiful Information is a high-quality PDF document that presents carefully analyzed data in a clear and easy-to-understand format. It is designed to provide you with a clear presentation of various performance metrics, giving you a holistic view of your business performance.

Powerful analyses

The module includes comprehensive analyses of your sales figures, grouped by sales channel and broken down by device type and gender. In addition, you get a detailed overview of sales performance since the launch of our platform.

Accounts and customer development

We give you insight into the development of your accounts, both new and existing customers, since the implementation of our platform. This allows you to better understand the growth of your customer base and take targeted actions to retain them.

Device and operating system overview

Learn more about your customers' use of different device types and distribution of operating systems. This information is critical to better understand your audience and tailor your offerings accordingly.

Upgrades and workorders

You'll get insights on the latest Continuous Updates, Refactoring & Upgrades of our software, so you'll always know about the latest features and templates. In addition, we will keep you up to date on any workorders that are currently in progress.

Investment protection and analysis

To protect your investment, we provide you with a detailed calculation and analysis of the total investment in our platform. This gives you full transparency on the results achieved and allows you to evaluate the success of your investment.

With Beautiful Information, we aim to provide you with a transparent, understandable and informative representation of your performance data to optimize your decision-making processes and further increase your business success.

Our new brand presentation module allows you to showcase your products in a way that perfectly reflects your brand while creating an outstanding user experience for your customers. Seamlessly integrating your editorial content and selecting specific product hit lists ensures that your exclusive brands get the spotlight they deserve.

The best part? We offer you the flexibility to include products from other manufacturers to provide your customers with a diverse shopping experience. Our platform allows you to showcase your brand in a way that suits your needs and desires, while taking advantage of product options from other high-end manufacturers.

Experience the power of exclusivity and let your brand shine in an unparalleled light with our brand presentation module. Increase customer loyalty, maximize sales, and set yourself apart from the competition.

What's more, you get a customized URL for every page that is created. This will not only improve the usability of your website, but also the ranking of your pages with search engines. Our automated site ensures that your content is relevant and engaging to your target audience, which can lead to a higher conversion rate.

Increase your online presence and reach a larger audience with our automated pages. Save time and resources while realizing the full potential of your website.

Contact us today to learn more about how our brand presentation module can take your business to the next level!

Scenario I
A customer has already placed goods in the shopping cart. But for whatever reason, he has not ordered. After a defined period of time a mail is automatically sent to the customer, with the listing of his shopping cart, with the reference connected that he receives a discount with order.

Scenario II
A customer has placed an order. After a defined period in which he has not ordered any more, a mail is automatically sent to this customer with the notice that he receives a discount with the next order.

It is cheaper to reactivate existing customers, as a new customer.

Performance characteristics

• Management of any number of catalogues and price lists including graduated prices
• Flexible country and region model for price list application
• Hierarchical merchandise category structure with any number of levels
• Support of any further classification systems
• Administration of any number of manufacturers
• Additional elements configurable for each catalog, such as
  • Illustrations, descriptive texts, document attachments, PDFs and much more.
• Support of product variants such as colours, sizes, etc.
• Management of any feature groups and bars incl. product comparison view
• Individual access rights for persons and groups

Offer your print catalogues on the Internet for dispatch and download as PDFs.

With our cluster solution you cover both. Several application servers are connected to form a dynamically expandable cluster. An upstream, external load balancer distributes users optimally to all operational application servers and redirects access transparently to application servers that are not available due to maintenance or malfunctions, so that your users can be served continuously.

With the ICONPARC CMS module there are theoretically no limits. In practice, however, it is indispensable to design structures and the Look&Feel or operating systems in a consistent way: This challenge is even greater the more editors work on the content simultaneously, nationally or internationally distributed. It is important that individual editors do not express their own design ideas. Rather, design and all design aspects in general should be implemented as they are structurally and visually prescribed by your company's brand management, taking into account the corporate identity. Otherwise you run the risk that your customers will find a colourful patchwork carpet in your external presentation - here in the e-business front-end - which will by no means do justice to your brand.

The ICONPARC CMS system automatically and conceptually ensures the uniform visualisation of all FRONTEND contents. Permissible degrees of freedom can be defined in fine granularity.
    
In the following we will introduce some elements of the CMS module.

Snippets

All editorial content is composed of individual content snippets. Simple snippets can represent a headline, an image, a video or a text block. More complex snippets allow for example a "text-image-link" block. In addition to the numerous snippet types included in the standard scope of delivery, any number of other snippet types can be defined within the scope of customization.

Templates

The combination of desired snippet types is configured to create templates for the actual editorial content, which can be easily managed in the backend of the solution with the CMS template assistant. For example, it can be specified that certain snippet types must always be present in content derived from a certain template. The order of the applicable snippet types can also be specified, as well as the permissibility of multiple occurrences of individual snippet types within the template.

Contributions

Editorial contributions can be entered and updated in the CMS Content Assistant: These page components can be placed - personalized if required - at any number of locations within a web presence. If a contribution is modified, this automatically affects all places where this contribution appears. As part of the personalization process, visibility can be limited, for example, by time or by assigning it to certain visitor or customer groups.

Documents

The CMS Content Assistant can also be used to create complete editorial pages: These documents can be used in particular as link targets, for example, for elements of a navigation menu as well as for landing pages or newsletters. Editorial contributions can be placed on suitable page areas.

Example: Definition and design of a simple article template
The following example should give an impression of how a coherent template definition - which can be combined with other elements - is created from many degrees of freedom.
First, the order of the assigned (and thus allowed) snippet types has been set. Each selected snippet can be a mandatory field and may not be left empty.
Headings must be written in capitals, in the color petrol and with bold formatted 32 point font in the house font, left-aligned.
For pictures, only the size ratios 2:1 or 1:3 are permitted. To ensure that the resolution is sufficient for all end devices, images must have a width of at least 2,000 pixels. After saving, images are automatically calculated in all required sizes and optimized for display on desktop PCs, tablets and smartphones.
Buttons always have a caption in the house font in capitals and with a 20 point size. The frame is 1 pixel thick in black. With MouseOver the button is coloured in dark blue with white lettering.

The clou: No editor can get past the template definition, i.e. it is not possible to change or overwrite the design. Your brand manager will take this with a sigh of relief, because in this way the promising combination of diverse content with uniform presentation is guaranteed.

We know from several decades of practical experience: It is perfectly normal for your company's CI to change over the years. Whenever this happens, it is not necessary to revise every single document or article: Rather, it is often sufficient to adapt the design definitions created for the FRONTEND. Afterwards, all content appears in the new Look&Feel! This is an invaluable advantage, not least for platforms with several 10,000 content pages, because: A completely new design can go live with just one click.

Always Connected

We follow the principle of seamless integration for the modules from the ICONPARC E-Business Suite. But what exactly does this mean and what are the advantages for you? We have already presented how editorial content is basically managed in the form of articles and documents. Through seamless integration with other modules, you can also add content from the CMS module to pages from other modules. This includes, in particular, hit lists, product group pages and product detail views, as well as all process pages, for example the full shopping cart display and the pages of the checkout or registration process. The more you enrich your pages with successful editorial content, the more acceptance you gain from visitors and customers - and Google rewards your efforts with a better ranking.

At the same time, editorial content can be personalized to display appropriate content to different visitors. Personalization results in pages with slightly to highly individualized content. Conventional caching methods on page level fail at this point. In order to deliver pages with personalised content with best performance, ICONPARC has developed complex, multi-level caching systems on the page component level. The invalidation of partial contents is carried out on the same level, so that changes are also only read from the database once and are then available in an optimised cached form.

But what exactly does that mean and what are the benefits for you?You want to place editorial content such as documents and articles anywhere you want, for example on product group, product and process pages such as in the check-out process, etc., in order to enrich visitors and customers with more content. If you do not do this in this way, you will only have the catalog and product data for your texts. In large companies, however, this procedure is difficult to implement or is not planned.As a result, it is not possible to cache editorial pages completely as independent pages or to deliver them via Content Delivery Network (CDN), because the system then displays different content, such as editorial content, product data, and not to forget customer-specific prices.In theory, this means that every content must be retrieved dynamically from the database during page generation. This would burden the database too much with reading processes and significantly slow down the speed of your platform with every click.This is why we have developed and implemented extensive, multi-level and highly complex cache strategies.Here is an exampleAssuming there are 300 accessible pages and as personalization five web presences (= multi-store), two languages, two SessionStates (= visitor, known customer), four Areas (= where the content is placed on the page), 16 product areas (= e.g. product groups).Then there are 300 x 5 x 2 x 2 x 4 x 16 = 384,000 theoretically possible cache objects for all combinations of personalization. 
If all result sets are empty (= 2KB), this results in a memory capacity of 750 MB. If half of the result set is filled (= 20KB), the result is 3.75 GB of memory. Our methodology reduces the number of cache objects to a fraction and avoids many cache invalidations. After each invalidation, the data has to be requested from the database again at a high price.In the example above, we need a maximum of 600 cache objects. If all result sets are empty (= 2KB), this results in a memory size of 1.2 MB. If all result sets are filled (20+30 = 50KB), this results in a memory capacity of 30 MB. In practice, our methodology results in a speed advantage in the order of 1,000!

This makes us extremely fast in the delivery of content. Your visitors are happy about this and Google rewards you with a better ranking. A further advantage is: As soon as you activate a change, it is immediately visible to everyone - without delay and internationally.

Technical specifications

SEO features

• Configuration and validation per document from
  • Talking URL
  • Title
  • Header
  • META description
  • META keywords
    
    

Performance characteristics

• Fully browser-based content editor

• Fast, fluid editing of editorial content. Add, edit, sort, delete items using the keyboard or a context menu using the right mouse button.

• No reload of the page, only of change data

• Clear, practical editor interface (convenient operation, quick familiarization)

• Personal folder for the organization of self-created content

• Preview of the FRONTEND before activation for customers

• Code separation of content and design

• Support for multiple designs despite identical content

• Ensure link consistency. If a document is deleted in BACKEND, the system informs you that a navigation entry, for example, must first be deleted because it points to the document. This means that there are no data corpses (404 pages) that Google would rate negatively.

• Document templates including template editor

• Post templates including template editor

• Layout templates including template editor

• Linking content and products

• Integration of content and business processes

• Time-controlled contribution placement

• Additional dynamics through automatically rotating content and sliders

• Automatic generation of sitemaps and menu systems

• Fully dynamic page creation

• Multidomain capabl

• Easy integration of external databases

• Automatic archiving of editorial content

• Support for any file format, such as images, text files, PDFs, videos, sound files and much more.

• Picture gallery function

• Multiple uploads of multiple images

• Sites are always created in real time and therefore do not need to be generated.

• Caching ensures high performance

Workflow

• Definable process steps for the creation of editorial content

• Role-based release process

• Several editors can work independently on one website

• Direct sending of documents and contributions (ad hoc workflow)

• Status management of editorial content

This is over now!
Design your documents and contributions directly in FRONTEND. Until you like the design and make it visible to everyone with just one click.

Do not strain the imagination of your customers.

Make it easier for your customers to make purchasing decisions based on comparison options.

Offer your customers direct contact via a form.

Make page content internationally available more quickly.

How it works: We work together with external service providers who operate worldwide infrastructures with fast servers. These fast "CDN servers" deliver some or all of our site content. This brings speed advantages in the respective countries and relieves the platforms.

Example
A customer in Italy calls up the web address of our platforms operated in Germany.

Szenario 1 - without CDNThe customer's browser (e.g. Firefox, Chrome etc.) establishes a connection to our server via its provider (e.g. Telekom) and calls up pages.Depending on the provider, the connection will be faster or slower. So our platform may seem subjectively slow to the customer, although the reason lies with his provider.

All content is loaded directly from our German server, i.e. we have to provide the full bandwidth.Szenario 2 - with CDNWithin Italy, the customer is automatically connected to the Italian CDN server of our platform.The CDN server in Italy has an optimal connection to our German server, so that the access for all Italian customers is equally fast (independent of the respective provider).

Static content (e.g. product images) is delivered directly from the Italian CDN server, i.e.
here we save enormous bandwidth in Germany (at least 60%)
the Google ranking improves because the page loading times decrease (we optimally meet the Google criteria "time to start transfer" (time2firstByte) and "total loading time", a ranking boost is the result)

CDNs connected so far: Jotta, Akamai

We present you our powerful Cross & Upselling module - the perfect solution to take your B2B, B2C or B2B2C e-commerce business to the next level!

With our software module, you can provide your customers with tailored recommendations and offer them additional products that perfectly match their interests and needs. The Cross & Upselling module analyzes your customers' shopping behavior and automatically identifies relevant product combinations and upgrades.

The benefits of our Cross & Upselling module:

• Increase sales:By offering your customers relevant and attractive additional products, you increase the likelihood that they will buy more products, resulting in a higher average shopping cart value.
• Customer satisfaction: Our personalized recommendations make the shopping experience more pleasant and convenient for your customers. They feel better understood and appreciate the tailored offers.
• Customer loyalty: Through targeted cross-selling and upselling, you strengthen the bond with your customers by knowing and addressing their exact interests and needs.
• Automation and efficiency: Our module works automatically and analyzes customer behavior in real time. This saves you time and resources, as you don't have to create manual recommendations.
• Optimal integration: Our cross & upselling module integrates seamlessly with your existing e-commerce platform. It's easy to set up and ready to use out of the box.

Harness the power of cross & upselling to boost your sales and increase customer satisfaction. Contact us today and learn how our module can revolutionize your e-commerce business!

The entire CSS is delivered as one file and compressed. Superfluous characters are removed. This saves bandwidth and improves the speed in FRONTEND for the customer and also for Google & Co.

With Customer Care Center, your office staff takes all orders through the eyes of the customer. For this purpose ICONPARC has introduced the Customer Care Center module: This allows you to start a FRONTEND session as a substitute for the calling customer based on the BACKEND and the customer identification. Your sales team employee uses the e-business FRONTEND with all customer-specific personalised contents, especially the individual prices and conditions. This has several advantages: First of all, your office staff has become very familiar with the FRONTEND - and has learned to appreciate features such as quick search and filtering. The filling of the shopping basket and the subsequent check-out are also much easier than the corresponding operations in the ERP client. In other words: In FRONTEND everything goes faster and it is more fun. What's more, your employees will find it easier to understand the customer's view if they operate your digital channel with the customer's eyes. This constantly identifies potential for improvement. And your (still) offline customers still receive a detailed order confirmation via e-mail when they place their order via Customer Care Center. In this way, customers are gently introduced to the FRONTEND of your B2B e-business solutions and may feel like trying it themselves next time in the FRONTEND. There your customers will also find the orders placed by telephone in the order history - very practical for easy re-ordering, and also to view the processing status at any time.

Via the B2B portal, customers have an overview and access to

• Company data
• Customer employees
• Personal data
• Order history with delivery status
• Complaints (RMA)

With the Customer Cockpit you can extend your customers' access to invoices and delivery notes.

With the ICONPARC Dashboard you have your business in view. And that at any time from anywhere. You can drag and drop the elements you want to display in the way that suits you best. 

This creates the basis for further market decisions through modern controlling.

With the Data Anonymizer module, the data records are not deleted, but anonymized in such a way that they no longer allow any conclusions to be drawn about the associated persons. This has the advantage that the data can still be used for non-personal reports and evaluations. Clicks, sessions, customer distribution, order behavior, order volume and so much more even beyond 20 years.

On our FRONTENDs, our customers already have more than 10,000 different design configurations in use. These are used in multi-store solutions as well as in e-procurement. 

Bind your customers through a high degree of identification by taking up their corporate identity such as design, logos & colours.

Mit unserem Dropshipping-Modul können Sie Produkte von Top-Herstellern und Lieferanten direkt in Ihrem Online-Shop anbieten, ohne sie physisch auf Lager haben zu müssen. Sie wählen die Produkte aus, die Sie verkaufen möchten, und Ihre Lieferanten kümmern sich um den Versand an Ihre Kunden. Das bedeutet weniger Aufwand für Sie und mehr Zeit, sich auf den Aufbau Ihres Geschäfts zu konzentrieren. Unser Dropshipping-Modul bietet Ihnen eine nahtlose Integration mit verschiedenen E-Commerce-Plattformen und ermöglicht Ihnen den Zugriff auf ein breites Sortiment an qualitativ hochwertigen Produkten. Sie können Ihr Produktsortiment nach Belieben erweitern und flexibel an die Nachfrage anpassen, ohne große Investitionen in Lagerbestände tätigen zu müssen. Mit unserem fortschrittlichen Bestandsmanagement behalten Sie stets den Überblick über die Verfügbarkeit der Produkte. Sie können Produktbeschreibungen, Preise und Bilder direkt in Ihrem Online-Shop aktualisieren, um sicherzustellen, dass Ihre Kunden stets die aktuellsten Informationen erhalten. Unser Dropshipping-Modul ermöglicht Ihnen außerdem die Automatisierung von Bestellprozessen, sodass Bestellungen nahtlos an Ihre Lieferanten weitergeleitet werden. Das bedeutet, dass Sie sich weniger um den operativen Teil kümmern müssen und mehr Zeit für die Geschäftsentwicklung und das Marketing haben. Starten Sie noch heute Ihr eigenes erfolgreiches E-Commerce-Geschäft mit unserem Dropshipping-Modul! Lassen Sie sich von den Vorteilen des Dropshippings begeistern und nutzen Sie die Freiheit, Ihr Unternehmen zu skalieren, ohne sich um den logistischen Aufwand kümmern zu müssen. Erweitern Sie Ihren E-Commerce-Horizont mit Dropshipping - der Zukunft des Online-Handels!

With the help of the versatile and individually supplementable comfort functionalities of the ICONPARC E-Commerce Module, you can turn occasional visitors into regular customers. Buyers are automatically kept up to date by e-mail on progress in order processing. Articles already purchased can be conveniently reordered from the order history of the respective customer. Via newsletter you draw the attention of customers and interested parties to special offers, services and promotions. These and other performance features contribute to the fact that your B2B e-business platform meets with a high response.
So that you always have a full overview of your customers and their orders, extensive possibilities for the evaluation of all processes are integrated into the BACKEND.

Invite your customers via the FRONTEND with a registration form. For logged in customers the form is already filled out. Easy for your customers - and easy for you.

The extranet provides a remedy and eliminates chaos. It is a portal with the look and feel of the respective FRONTEND and serves internal communication as well as the further strengthening of your corporate identity. The module is essentially based on the existing FRONTEND CMS for your customers. In the BACKEND you also provide your employees with access to the extranet. This allows your employees to jump directly from BACKEND to the extranet or log in directly to maintain the extranet (Single Sign On). The fact that the infrastructure and the BACKEND are already in place means that only another FRONTEND is connected and represents a very cost-effective but very efficient solution.

There are no limits to the use of the extranet via the CMS, such as employee overviews including photos, telephone lists, internal events, internal news, product news, company history, guidelines for field staff, guidelines for the office staff, materials for marketing & sales, job offers, travel expense accounting templates, holiday applications. This list could be continued indefinitely.

The system reads the incoming fax orders using OCR (Optical Character Recognition) and automatically places the desired items in the shopping basket of the B2B e-business platform.

A CustomerCare employee then receives a notification, checks all information again for security reasons and releases the order on behalf of the customer.

Advantages

• Time saving with CustomerCare
• Reduction of error rates
• Customers automatically receive an order overview by e-mail
• Customers are introduced to the B2B e-business platform and bound to it.
• Customers can find their orders in the order history

The ICONPARC FiniteStateMachine knows all allowed states and possible state transitions and for whom they are allowed.

Advantages

• Clear representation of which state a process is in
• Convenient modeling of which states and transitions are allowed
• Internal or external events cause a transition of the state
  • Examples: The payment interface has reported "ok". The customer has confirmed his data. The Job Scheduler has determined that the data is now deliverable.
• Actions are executed when states are reached.
  
  • Examples: The order data is reported to the ERP system. The customer is notified by e-mail.
• States and transitions can be allowed or forbidden based on roles
• Timeouts allow timely escalation

Any number of state diagrams can be created and used.

Embed fonts as vector graphics. This ensures a crisp display on any device, be it a desktop screen, a tablet with retina display or a smartphone.

Differentiate yourself from the competition with the following applications:

On the one hand, you can also display your house font on the Internet. This strengthens your brand and your image.

And you can also use a font for features such as "wash from 30 degrees" or "not suitable for dryer" icons.

Wir präsentieren unseren Font Minifier – die ultimative Lösung zur Optimierung der Schriftarten-Auslieferung auf Ihrer Website!

Mit unserem Font Minifier haben Sie die perfekte Lösung gefunden. Unser innovatives Software-Modul optimiert die Schriftarten-Auslieferung und sorgt somit für eine deutliche Beschleunigung Ihrer Website. Unser Modul ist so konzipiert, dass es nur die Schriftzeichen ausliefert, die im FRONTEND tatsächlich benötigt werden. Das Ergebnis? Deutlich schlankere Dateien für die Schriften und eine schnellere Ladezeit Ihrer Website.

Probieren Sie es jetzt aus und erleben Sie eine schnellere, schlankere und effizientere Website!

Warum nicht gleich im FRONTEND die Bearbeitung übernehmen?

Your clients don't want to read doctoral theses, but understand and buy your products. Help your customers with terms that need explanation.

Für Benutzer einer Webseite und für die SEO-Optimierung ist die Leistung einer Webseite ein entscheidender Faktor. Unser Image-Caching Modul unterstützt dies, indem die Ausgabe häufig verwendeter Bilder serverseitig vorgeneriert und im Cache gehalten wird. Dadurch können nachfolgenden Seitenaufrufe auf diese Inhalte zugreifen und sie noch effizienter ausliefern, was der ganzen Webseite einen Performance-Schub gibt.

This distinction in terms of image size is particularly relevant for Google & Co, because oversized graphics cause long loading times on smartphones, for example. This is annoying for the user and a reason for Google to rank you lower.

The Image Responsive Crop module provides a remedy. Your content looks harmonious on all devices and is retrieved with high performance.

With Image Zoom, product images are automatically calculated in the background so that customers can view all details.

Especially in the furniture and textile industry, this module is ideally suited for assessing grammages, textures and surface structures.

The Infinity Scroller does not load the products on the hit pages until they enter the visible area by scrolling. And this happens so quickly that the impression is created that the list is endless. On the right side of the page, the number of all hits and how many more will follow is displayed as information. The hits can be narrowed down on the left side using the filter function.

For Google & Co the system continues to display the pages for scrolling. This means that hit lists for search engines can be stored completely in the cache and customers who come via Google, for example, can jump directly to the correct position in the hit list.

This saves your customers time when browsing and searching, because not every page is requested and loaded completely new. It also relieves the computing power of your servers, because only deltas are requested and fetched.

In contrast to conventional application servers, we can also protect your sensitive data from injection attacks at this level.

Transformation of CSS rules into InlineStyles. Uniform representation in common mail clients.

Various mail clients and web mailers such as Microsoft Outlook and Gmail prevent the evaluation of CSS rules in HTML mails. That's why we automatically convert all CSS rules into HTML InlineStyles, which guarantees a uniform display of e-mails in all common mail clients and webmailers.

Mit dem ICONPARC Instant Search werden die Suchergebnisse samt aller Filter schon während der Eingabe der Suchanfrage angezeigt. Und das extrem schnell. Dabei verändern sich die angezeigten Suchergebnisse mit jedem weiteren getippten Buchstaben. Instant Search versucht möglichst früh zu erkennen und vorauszusagen, wonach ein Kunde sucht und spielt diese Ergebnisse dynamisch aus, bevor überhaupt die Suchanfrage zu Ende getippt ist. Dadurch werden dem Kunden je Suche zwischen 2-5 Sekunden an Zeit erspart.

Da bleibt einem nicht mal die Zeit zu blinzeln.

Erstellen Sie aus Ihren PDFs schnell und bequem ein interaktives Online Magazin oder einen Online Katalog.

With the ICONPARC Job Scheduler 

• Data processed in the background
• Long-running processes optimized
• Manual intervention reduced
• repetitive activities automated
• Errors avoided through automated checks
• Automations monitored
• Problems reported via e-mail and SMS

Easy to remember talking short URLs for Landing Pages.

Steigern Sie die Leistung Ihrer Webseite mit unserem innovativen Lazy Loading-Modul!

Unser Lazy Loading-Modul ermöglicht es Ihnen, Ressourcen wie Bilder, Skripte und Daten erst dann zu laden, wenn sie wirklich benötigt werden. Anstatt alle Inhalte sofort zu laden, werden nur diejenigen geladen, die sich im Blickfeld des Benutzers befinden oder in unmittelbarer Nähe liegen. Das bedeutet, dass Ihre Webseite schneller angezeigt wird und Ihre Besucher nicht mehr lange auf das Laden der gesamten Seite warten müssen. Durch die Verzögerung des Ladens von nicht unmittelbar sichtbaren Ressourcen reduzieren Sie nicht nur die anfängliche Ladezeit, sondern sparen auch Bandbreite und Ressourcen. Dies ist besonders vorteilhaft für mobile Benutzer oder solche mit einer langsamen Internetverbindung. Unsere fortschrittlichen Algorithmen und Techniken gewährleisten dabei eine optimale Balance zwischen Ladezeit und Benutzerfreundlichkeit. Mit unserem Lazy Loading-Modul haben Sie die Kontrolle über Ihre Webseite. Sie können entscheiden, welche Ressourcen nachgeladen werden sollen und welche priorisiert werden sollen. Dadurch können Sie Ihre Webseite noch weiter optimieren und an die spezifischen Bedürfnisse Ihrer Zielgruppe anpassen. Verabschieden Sie sich von langsamen Ladezeiten und bieten Sie Ihren Besuchern eine reibungslose und schnelle Benutzererfahrung. Holen Sie sich noch heute unser Lazy Loading-Modul und optimieren Sie Ihre Webseite wie nie zuvor!

Und das Beste sei am Schluss erwähnt: Google belohnt diese Performance-Optimierung Ihrer Platfform mit einem besseren Ranking in den Suchergebnissen.

Every night Lead Generator reports are sent to the sales team by those who have registered but not ordered anything. The next day, your office will follow up by phone to find out why the order has not been placed. In most cases, already registered non-buyers can simply be transformed into buyers by negotiating prices.

Help your customers when it matters - and where it matters. And quickly. Because quick answers help with the purchase decision and promote brand loyalty. For this integration, for example, we rely on 3rd party technologies. Because your customers are mobile. All the world is texting. Create more touchpoints.

With complex merchandise category structures or product characteristics that are to be used for postfiltering in a product search, performance problems can occur with a conventional search index for a large number of products. The Lucene® Facets module integrated by us solves these problems with an extra data structure for fast hit grouping, even across several hierarchy levels.

With large amounts of data, building a Lucene® index would take a lot of time. With the Lucene Incremental module, only the exact index is rebuilt at this point.

By providing the brand and marketing materials with the Marketing & Communication Center in FRONTEND, you feed the marketing departments of your customers. On demand. Without effort. You can conveniently manage the rules of use in the BACKEND. Not only that, a report in BACKEND reveals the needs of your distributors in real time - this way you always have a feeling for the market "out there".

The Media Center is the ideal place to centrally store images, pdf documents, videos or other files. In the CMS, you refer directly to a Media Center file. This has the advantage that when a file such as an image is exchanged centrally, it is automatically exchanged and delivered in all relevant locations in a uniform and real-time manner. If you want to delete a file, the Media Center will show you where it is in use in the CMS, with all relevant links to change it. Only when items are no longer linked to a Media Center file will the Media Center system allow deletion. Whether you're working alone or as a team, you can customize your organization's Media Center using folder structures and role access rights.

You have all the master data in your ERP: Customers, customer employees, invoice and delivery addresses, payment terms, delivery options, etc. These must somehow flow into the new system. And not only that: If customers change their data online, they have to be automatically mirrored back into the ERP system.

Catalogues, product groups and article data: This data is also already available in ERP and PIM. They must also be automatically integrated into the platform. After all, this is the only way for products to enjoy the fastest market launch - via the digital sales channel Internet.

Customer-specific prices, discounts, delivery times and availability. Without this real-time information, a B2B platform has no added value for your customers.

What about orders, delivery notes, invoices?

Would you like to transfer these manually via mail to your ERP system?

Calculation example for customer-specific prices, conditions and discounts.

This data is stored in your ERP system for each customer master. The B2B e-business platform could determine the data in real time via web services. In theory. In practice, several hundred, if not a thousand customers are online at the same time. So if only 200 customers call up a hit list with 40 products at the same time, that is already 8,000 prices that the ERP must determine and deliver immediately. As a rule, an ERP system cannot do this, and if it does, it does so with too long a delay.

That's exactly what we offer!

A central platform with all customer data.

With search parallelisation, you can use the power of multiple CPU cores available in modern hardware to speed up each individual search in order to always maintain a very good performance of the search function of your online offer.

One portal - many currencies

With our technology there are no limits. Our platforms are already in use in 40 countries, including Cyrillic languages (UTF8) and time zone differentiation.

With the Multi Site module, you manage content centrally in one place for multiple domains. The advantages are that you save time and costs for maintenance, because this is done only once centrally. And updates and maintenance are also done centrally, as well as the addition of new features, which only need to be installed once.

A practical use case is, for example, a domain with different countries.

Change the navigation for your customers at any time and track how customer user behavior is changing.

A New Products Notification is a procedure agreed between a customer company and the vendor that creates customer-specific proposal lists. Example: A bookseller automatically enters new publications or information about them in the New Products Notification for the respective customer. In order to identify titles that are of interest to the respective customer, a large number of filter options are available for the total stock of all works. The OPAC filter plays a special role in this: customers with access to the title stock only receive suggestions that they do not yet have in their own collection. 

The exact definition of the customer profile is a prerequisite for the exact generation of a New Products Notification . This is created according to your specifications using the New Products Notification Configurator. In this way, customers choose from approx. 2,200 specialist criteria, can differentiate according to media type and language and use a variety of other filters, functions and options for individualisation. The central basic article database includes thereby approx. 43 million articles.

Advantages for the supplier
customer loyalty revenue development
increase in turnover

Advantages for customers
Processing from a single sourcePersonnel and time savings through automated rule-based suggestion listsOptimized literature selection through multi-level selection procedure Shortening of the business process and thus faster access for end customers

Extract from Wikipedia:

"Open Catalog Interface (OCI) is an open and standardized catalog data interface for the exchange of catalog data records between SAP eProcurement systems (usually "SAP Enterprise Buyer Professional", EBP for short) and any other catalogs. The SAP user directly accesses the provider's current catalog data via the Internet using standard Internet protocols. A frequently used term for this interface is also "punchout", because the SAP user is forwarded by the SAP system to an external shop system (usually the company's supplier). The shopping basket of the SAP system is then enriched with the articles in it, with the purchase order. The ordering process of the external shop system, which is addressed via OCI, is greatly shortened, since neither address data nor shipping or payment methods have to be entered or selected here. Usually only the overview of the articles in the shopping cart is necessary, then the shop is left again to SAP and the shopping cart content of the ext. shop is transferred to the shopping cart of the SAP system. The advantage is that the purchase from the supplier (who usually provides the shop system) is immediately booked in SAP. Disadvantage is that the suppliers can change their prices arbitrarily in their Shop, without this by the client (the SAP uses) is noticed. When creating the OCI catalogue, this must be created as a framework agreement in SAP. However, there is usually no control or warning if the prices in the catalog differ from the prices in the framework contract."

Recurring orders would be an unreasonable burden for B2B customers without an order history.

Das OMS von ICONPARC orchestriert alle Vertriebskanäle für beste Customer Experience sowie eine rundum vollendete Customer Journey.

As soon as an article is no longer available or out of stock, for example from an Excel, fax or order history, a message unfortunately out of stock or meaningless messages such as unfortunately we could not find the article, are not simply displayed. Instead, advertising alternatives are gradually suggested in a layer.

These alternatives are automatically calculated by the system, also based on the behaviour of other customers or imported from the ERP system. Your customers will be pleased with this service. And you will not miss any sales with it.

Not so with the Page Speed Transition module from ICONPARC. Only the deltas are requested from the visitor's web browser and quickly drawn.

Advantages

• Reduce the load on your web servers and save time
• Reduces the load on your customers' web browsers and saves them time
• No flickering of the website after each click, but a smooth and extremely fast transition per click

Take the strain off your sales department and your customers with ready-made bills of materials with a high degree of transparency.

So far we have integrated the following Payment Gateways

• BillSafe
• Cetelem Dresdner Bank
• Comfort Card
• Concardis
• Easycash
• GZS
• Klarna
• Paypal
• Sofortüberweisung
• Worldpay
• and much more

Significantly reduce the loading times in FRONTEND for guests, customers and search engines through automatic upstream caching.

Unser Privacy Control Center ist das leistungsstarkes Softwaremodul, das entwickelt wurde, um Unternehmen bei der effektiven Verwaltung von Einwilligungen und Datenschutzrichtlinien zu unterstützen. In einer zunehmend datenschutzorientierten Welt, in der die Einhaltung von Vorschriften wie der Datenschutz-Grundverordnung (DSGVO) und ähnlichen Datenschutzgesetzen eine Priorität darstellt, ist unser Privacy Control Center ein unverzichtbares Werkzeug für jedes Unternehmen. Unser ICONPARC Privacy Control Center ermöglicht es Unternehmen, die Zustimmung ihrer Benutzer zur Sammlung, Verarbeitung und Nutzung ihrer persönlichen Daten zu verwalten. Durch eine benutzerfreundliche Oberfläche können Unternehmen Einwilligungsformulare erstellen und anpassen, um die spezifischen Anforderungen und Richtlinien ihres Unternehmens widerzuspiegeln. Benutzer können dann die verschiedenen Zustimmungsoptionen durchgehen und ihre Präferenzen angeben. Das Modul bietet eine zentrale Datenbank, in der alle Einwilligungen und Datenschutzpräferenzen gespeichert werden. Dadurch wird sichergestellt, dass Unternehmen den Überblick über die Zustimmungsverwaltung behalten und im Falle von Audits oder Anfragen von Datenschutzbehörden nachweisen können, dass sie rechtskonform handeln. Ein weiteres wichtiges Merkmal unseres Privacy Control Center ist die Flexibilität. Unternehmen können verschiedene Zustimmungsszenarien einrichten, die den Anforderungen ihrer Geschäftsmodelle entsprechen. Zum Beispiel könnten sie spezifische Einwilligungen für verschiedene Arten von Datenverarbeitung anfordern, wie etwa für Marketingzwecke, Analytik oder die Weitergabe an Dritte. Benutzer können dann individuell entscheiden, welchen Arten von Verarbeitung sie zustimmen möchten und welche sie ablehnen. Darüber hinaus unterstützt unser Privacy Control Center Unternehmen bei der Einhaltung von Fristen für die Speicherung von Einwilligungen. Wenn die Einwilligung abläuft oder widerrufen wird, sorgt der Privacy Control Center dafür, dass die Daten entsprechend den gesetzlichen Vorschriften gelöscht oder anonymisiert werden.

Insgesamt bietet unser ICONPARC Privacy Control Center Modul eine robuste Lösung zur Verwaltung von Einwilligungen und Datenschutzrichtlinien. Er ermöglicht Unternehmen, das Vertrauen ihrer Benutzer zu stärken, die Einhaltung der Datenschutzgesetze sicherzustellen und gleichzeitig ihre Geschäftsziele zu erreichen. Durch die Automatisierung des Einwilligungsprozesses spart der Privacy Control Center Zeit und Ressourcen, während er gleichzeitig einen umfassenden Schutz der Privatsphäre und Datensicherheit gewährleistet.

Configuration without programming

Support your distribution with sales and marketing activities. Or quickly get rid of your sales goods from stock to make room for something new.

Offer your customers a fast and comfortable access to a promotional site or product, where your customer gets all product data and especially current price - in B2B his personal prices. Most of the time, customers find it difficult to decide on a product. Scanning several similar products via the QR code helps to compare them afterwards. In addition, alternatives or cross- and up-selling products are offered on product pages.

This is very convenient, fast and efficient. This is why QR also stands for Quick Response Code.

Create uniform offers in your corporate identity at the push of a button

Advantages

• Time saving, offer preparation with a few clicks
• Uniform design for uniform marketing
• Reduction of error rates, since the customer-specific prices are automatically determined from the ERP
• Transparency for all employees, because all offers are stored centrally and in the CRM
• The sales force has more time for the sales argumentation
• The customer is delighted with the performance

Choose a colour for a product from the ultimate Rainbow Color Chooser module. 

"After years of hard work and under extremely inhumane conditions, under the strict supervision of Amnesty International and the European Court of Justice, our developers have created this unique tool, which enables customers to find exactly the right colour and size variant from several hundred product variants extremely quickly. This alone required 250,000 tons of chips and 47,520 hectolitres of coffee. At least that's how brand owners advertise their products. Not that we think that's necessarily good, but we've heard it has to be that way. (We wouldn't have found this "module" worth mentioning, because we think that such a function is simply part of it these days. But since others advertise it as a feature, we want to prevent the impression that it is missing in our software). Oh, there's one more, so here's an encore! "WORLDNEWS! A friend of an alleged Hollywood star even called it BEST TOOL EVER!".

Whether documents, delivery notes or products. With the slider "last viewed", you simplify navigation for your customers. The number is freely selectable. The system excludes duplicates.

Welcome to the future of personalized interactions! Our Recommendation Engine is the software module that meets your needs for customized recommendations. This groundbreaking technology precisely analyzes each user's individual behavior and preferences to create a unique and engaging user experience.

The benefits at a glance

• Customer-centric personalization: Our recommendation engine understands your customers on a personal level and delivers tailored recommendations that reflect their needs and preferences. This leads to higher customer satisfaction and increases the likelihood of repeat business.
• Optimized user experience: Through continuous analysis and adaptation, the Recommendation Engine not only provides up-to-date recommendations, but also dynamically adapts to changing preferences. The result is a continuously improved user experience that will delight your customers.
• Increased sales: Targeted recommendations optimize cross-selling and up-selling opportunities. Your customers will discover relevant products or services that they might have overlooked, leading to a sustainable increase in your sales.

With our Recommendation Engine, you can rely on an advanced solution that not only exceeds your customers' expectations, but also takes your business to the next level of customer satisfaction and profitability. Experience the power of personalized recommendations and position yourself successfully in a highly competitive market environment.

With the ReportJob, numerous data are precalculated in the background so that they are immediately available at any time at the push of a button.

Advantages

• Delay-free display of data evaluations
• High flexibility de to simple adaptation of the processing parameters by the customer himself
• Pre-calculations of arbitrarily large amounts of data
• Configurable update interval
• Integrated diagrams for visualization
• Fast export to common formats such as Excel
• Automated sending of reports to selected recipients (/-lists) and customers as well as customer employees

Our platforms calculate and send more than 1,000 reports per day by e-mail. Contents include, for example, sales, statistics for controlling, sales, marketing and cost centers for accounting.

Verwaltung von Tickets (wie z.B. für Trouble-Tickets, ToDos, Support-Tickets oder Bugtrackings)

The Search & Filter module makes searches findable

• Search via a quick search field across all product data or expert search with individual search fields for name, description, manufacturer, price and other features

• Autocompletion / Search as you type: During the search input, articles, categories or manufacturers are already suggested.

• Post-filtering / after search navigation on the basis of any article characteristics or article categories and product groups

• Synonym support and typo correction so that your customers will find items even if they have mistyped or use words that do not appear in the item description.

• So that your customers do not lose track of many hits, the search results are automatically sorted so that the most relevant ones for the customers are displayed first. The system considers various factors such as sales figures, click rates, product groups, keywords, etc.

• High-performance: Even with huge product ranges, the search function delivers suitable results in less than 200ms. For example, one of our customers has over 40 million searchable articles in his assortment! This does not interrupt the performance, the search results appear lightning fast, i.e. significantly less than half a second.

The technical basis for the module is a so-called search index. This is a kind of table of contents for your product data, which makes it possible to determine products with certain properties and search words within milliseconds. To generate this, we use the standard software Apache Lucene™, which we have extended with various functions for the ICONPARC platform.

Through this architecture we relieve your database (which can therefore process other queries faster) and deliver highly relevant search results without noticeable delay. Speed is the trump card in two ways:
Customers love fast page access, and that's why Google rewards you with a much better ranking.

With our module Google finds you - and attractive on top of that!

SEO Superbrain is your personal SEO expert packed into a powerful software module. With its help, you can now take your SEO efforts to a new level without getting lost in the depths of keyword analysis and ranking algorithms.

Intelligence meets efficiency

SEO Superbrain is designed to simplify your digital marketing. It understands the complexity of SEO and transforms it into clear action steps. Just as the human brain learns and adapts, SEO Superbrain is constantly integrating the latest SEO trends and algorithm updates to keep your website up-to-date. With SEO Superbrain you can gain important insights:

• Understand exactly what your target audience is searching for and how to grab their attention.
• Reduce workload: Automate time-consuming SEO analysis and focus on what's important - your content.
• Increase your visibility: Achieve top positions in search results with optimized keywords and SEO practices that work.
• Leverage competitive advantage: Stay ahead of the competition through insights that only SEO Superbrain can give you. 

SEO Superbrain - The IQ boost for your website

Make it easier to be seen and found. SEO Superbrain is more than just a tool; it's an essential partner for anyone who wants to succeed in the digital world. Whether you're an experienced SEO professional or a novice, SEO Superbrain provides the support you need to achieve your goals. Unleash the full potential of your online presence with our SEO Superbrain software module. 

Work smart - not hard!

The solution: Automated relocation of sessions in a cluster environment.

With the extension, server-to-server communication takes place. Sessions, watch lists and shopping baskets are thus always retained.

For this purpose, the employees of the major customer can be grouped (e.g. at department level), and cost centers and budgets can be set up. If this is no longer sufficient, a so-called collective shopping basket (SWK or Shared Cart) with release process comes into play. For the Shared Cart, you can specify in detail in the customer-specific configuration how releases are to be made: Such a setting would be, for example, that the SWK is used generally or only when budget overruns occur within a cost center. Each employee entrusted with the release or rejection of order items only sees the section of the Shared Cart for which he or she is responsible as the SWK manager. This responsibility can be explicitly selected by the ordering party or defined in advance. Alternatively, the system can determine this implicitly. Of course, any number of employees of your B2B customer can act as purchasers and/or approvers in order to respond flexibly to the structures in different customer companies. This also includes the possibility of a multi-stage release process, in which several SWK managers in turn give their approval. In the event of rejection, the buyers of the affected shopping basket items receive a message with the reasons for the decision of the respective responsible person.

If your company serves large B2B customers, the Shared Cart helps to design the purchasing process according to the regulations of your major customers.

Payment and delivery methods - as individual as your customers.

Because all search filters are available in BACKEND, purchasing consultants can be created dynamically and without programming. Simply create as many questions as you like for each purchasing consultant. This links the module with 0/1 values (Yes/No), multiple selections, single selections and further restricts the list bit by bit. Each answered question further shrinks the hit list and thus helps the customer with his product selection.

Example You want to sell a TV set.

Especially in B2B business, similar or recurring orders are common for certain departments.

Therefore, a shopping list that accesses the order history and places repeat orders in the shopping basket again by clicking on them with the mouse is ideal. This saves your customer time and makes it easier for sales and marketing to submit suitable offers.

You expect well-written and, above all, error-free texts from a brand.

Support the purchase decisions of your customers by ratings and experience reports of other customers.

Bieten Sie Ihren Kunden einen komfortablen Überblick über Ihre Standorte und Filialen.

Durch ein Gewinnspiel erhöhen Sie nicht nur die Aufmerksamkeit Ihres Unternehmens, sondern es wird auch auf allen virtuellen Kanälen schnell geteilt, was den Grad Ihrer Bekanntheit wachsen lässt. Sie sammeln Kundendaten, die Sie später erneut reaktivieren können, wie beispielsweise durch das Versenden von Newslettern.

All customers receive an overview of all installed updates including graphically displayed time histories via the BACKEND. In addition, numerous metrics for the respective Live System are visualized. In addition, each customer can configure automated mail notifications for himself. Updates and enhancements can be viewed at any time and from anywhere via our BACKEND.

The ICONPARC technical SEO audits automatically examines various aspects of the FRONTEND, including:

• On-page SEO: this includes analysis of meta tags (title, description), URL structure, header tags.
• Technical SEO: checking the technical aspects of the website such as load times, crawling and indexing issues, talking URLS, canonical URLs
• Technical SEO history

An SEO audit is a crucial step to improve the effectiveness of an e-business platform in terms of search engine optimization and increase the chances of it performing better in search results and attracting more qualified organic visitors.

Increase your online visibility with ease
Thanks to our Technical SEO Audit module, website optimization becomes an effortless and time-saving process. You'll receive clear recommendations for action that will enable you to improve the technical aspects of your website and thus increase search engine rankings. Say goodbye to invisible websites and hello to a new era of online visibility and customer acquisition!

Start today with our Technical SEO Audit and take the digital lead!

To counteract this, we regularly test large parts of the software automatically. From automated code checks to functional process tests to visual regression tests, everything is covered. Of course, the tests can be configured according to your specific requirements.

This saves you and your employees a great deal of time and effort after each change to the system.

We involve customers closely in the development process of their solution. To ensure that nothing is lost from the constant exchange between you and us, we use a ticket system that is structured like a discussion forum or chat program: Each aspect of the current project phase receives one or more threads that reflect the entire process of coordination between all parties involved on your and our side. The ICONPARC ticket system has its own FRONTEND, but can also be operated entirely via e-mail.

Solve your project management efficiently and up-to-date at any time via the Internet.

In the course of digitalization, it is necessary to inform customers and internal employees about current process steps by e-mail.

In B2C business, an order often comprises only one article. Different in the B2B sector. It is therefore extremely important to optimize the ordering process for the customer and to enable him to place orders quickly and easily. Otherwise, you run the risk that your customers will "jump off" and that competitors who are just a click away will choose you as their B2B partner.

Our B2X E-Business Suite is optimized for the following browsers and versions

• Google Chrome version 48 or higher
• Firefox Version 44 or higher 
• Opera from version 41
• Safari from version 8
• Internet Explorer Version 11 or higher
• MS Edge from version 12

This is so important because the differences between browsers and their versions are significant, and rendering behaves differently for each browser. Without concrete measures, the visualizations of one and the same page on each browser will look a little different to significantly different, which would ultimately damage your brand.

In the case of a browser with an old version, a layer appears with notes and links to updates for the browser currently in use.

Digitalisieren Sie das Verkaufsgespräch zwischen Ihren Mitarbeitern und Kunden. Machen Sie es Ihren Kunden so einfach wie möglich - kein Download, keine Installation und auf allen Endgeräten nutzbar. Das Programm ist auf Ihrem Server installiert und ist damit datenschutzkonform. Mit dem volumenunabhängigen Lizenzmodell zahlen Sie nur einmalig.

Videos bieten Ihnen die Möglichkeit, Ihre Produkte noch detaillierter und umfassender zu präsentieren als dies nur mit Bildern möglich wäre. Der Video Optimizer sorgt dafür, dass jeder Nutzer Ihre Videos genießen kann.

Um zu verstehen, was das genau in der Praxis heißt, beginnen wir mit einer kleinen Einführung in die Welt der Datenbanken...

Datenbankmodell

Grundlage für die Strukturierung der Daten und ihrer Beziehungen zueinander ist das Datenbankmodell, das durch den DBMS-Hersteller festgelegt wird. Je nach Datenbankmodell muss das Datenbankschema an bestimmte Strukturierungsmöglichkeiten angepasst werden:

• hierarchisch: Die Datenobjekte können ausschließlich in einer Eltern-Kind-Beziehung zueinander stehen.
• netzwerkartig: Die Datenobjekte werden miteinander in Netzen verbunden.
• relational: Die Daten werden zeilenweise in Tabellen verwaltet. Es kann beliebige Beziehungen zwischen Daten geben. Sie werden durch Werte bestimmter Tabellenspalten festgelegt.
• objektorientiert: Die Beziehungen zwischen Datenobjekten werden vom Datenbanksystem selbst verwaltet. Objekte können Eigenschaften und Daten von anderen Objekten erben.
• dokumentenorientiert: Die zu speichernden Objekte werden als Dokumente mit möglicherweise verschiedenen Attributen, d.h. ohne die Voraussetzung der Strukturgleichheit, gespeichert

Vorteile von relationalen Datenbanken

• einfaches Datenmodell
• Datenkonsistenz (bei normalisierten Modellen), da Änderungen zentral und nur an einer Stelle erfolgen
• Verknüpfung über Inhalte
• Durch gleichberechtigte Relationen sind Einstiegspunkte beliebig
• Durch die Zerlegung aller Objekt in Einzelteile werden die Daten mengenorientiert verarbeitet. Damit können komplizierte und komplexe Abfragen auf große Datenmengen und mächtige Operationen erfolgen
• Hohes Maß an Datenunabhängigkeit: Die Navigation obliegt völlig dem Datenbanksystem und ist damit einfach für den Nutzer
• Standardisierte einheitliche Datenbanksprache für mehrere Anbieter

Darum arbeiten wir ausschließlich mit relationalen Datenbanken wie MSSQL, PostgreSQL sowie ORACLE.

Jede Anwendungssoftware benötigt drei Systeme

• Entwicklungssystem
  Entwicklungs-Plattform in der DMZ und nur intern erreichbar
  
  
• Testsystem
  Plattformen außerhalb der DMZ und damit nur für Tester erreichbar. Nach Freigabe der Tester (in unserem Fall der Kunde) wird es auf das
  
  
• Produktivsystem
  migriert und ist damit für alle sichtbar und produktiv

Die Herausforderung bei mehreren Systemen: Die Migration der Modelle und Daten

Für neue Prozesse und Funktionen muss das Datenmodell verändert bzw. erweitert werden. Dies betrifft z.B. Tabellen, Fremdschlüssel, Indizes sowie deren Dateninhalte. Diese müssen im laufenden Betrieb auf das Testsystem und später auf das Produktivsystem migriert werden, möglichst effizient, also ohne Downtime der Systeme.

Und genau da kommen die Nachteile von relationalen Datenbanken zum Tragen

• Entstehung semantischer Lücken: Entity-Typen werden in Tabellen abgelegt. Diese semantische Beziehungen zwischen Entitäten, wie sie im Entity-Relationship-Modell definiert werden, können in einem Relationenmodell nicht explizit ausgedrückt werden
• Is-a- und Part-of-Beziehungen lassen sich ebenfalls nicht ausdrücken, da es im klassischen Relationenmodell nicht möglich ist, den Tupeln wiederum Sub-Tupel zuzuordnen.
• Keine Unterscheidung von Identitäts- und Kompatibilitätsspalten
• Deklaration von nur wenigen Datentypen möglich
• Die bei der Normalisierung erforderliche Zerlegung der Daten in Einzelteile erschwert inhaltlich und unter Performance-Gesichtspunkten die Suche nach komplexeren Zusammenhängen: Daten, die getrennt voneinander gespeichert werden, müssen auf der Anwendungsebene in Form von Joins wieder zusammengeführt werden.
• Es lässt sich wenig Wissen über die Regeln und Funktionen speichern, die mit den Daten verbunden sind.

Fazit
Datenmodell-Migrationen sind aufwendig.

Die Lösung um nur Vorteile zu gewinnen: Unsere selbstbeschreibende Datenbanken mittels Metamodellen.

Um all diese Nachteile in der Praxis auszuräumen haben wir ein Metamodell entwickelt, welches sich selbst beschreibt und mit virtuellen Datentypen angereichert ist. 

Damit erfolgt die Migration extrem schnell, zielsicher und fehlerfrei. Nicht nur das, sondern wir können auch die Inhalte problemlos systemübergreifend überführen, da wir Identitäts- sowie Kompatibilitätsdaten kennen und diese heranziehen können. Und wir können größere Migrationen auch automatisiert zu einem bestimmten System ausführen lassen, zum Beispiel in der Nacht, damit unter Tags die Performance nicht beeinträchtigt wird.

Um Fehler zu vermeiden, werden alle Datenbanken auf allen Systemen stündlich gecrawlt und so das Metamodell mit den real existierenden Datenbanken gegengecheckt. Was Sie davon haben? Maximale Stabilität, Agilität, Flexibilität, Effizienz für extrem schnelles Wachstum.

Mithilfe der ICONPARC Voice Search brauchen Ihre Kunden Suchanfragen nicht mehr einzutippen, sondern einfach direkt einzusprechen.

Vouchers on the Internet

Reduzieren Sie die Hemmschwelle des Kaufens durch Merklisten

Discover ICONPARC's Web Stories module - your secret weapon in digital communication! This innovative software solution transforms your content into captivating, visually stunning and interactive web stories that your customers not only look at, but experience. With the Web Stories module you can:

• Create inspiring, multimedia stories that bring your brand to life
• Captivate users with animated graphics, videos and interactive elements
• Focus the attention of your target group on important messages
• Achieve higher interaction rates and longer dwell times on your website
• Raise your storytelling to a level that is memorable and encourages sharing

With an intuitive user interface and a variety of templates, the Web Stories module can be easily integrated into your existing website. It allows you to quickly create, adapt and optimize stories - without the need for technical knowledge.

Whether you want to make complex issues tangible, reinforce emotional campaigns or simply tell your brand story, the Web Stories module turns every narrative into an unforgettable experience for your audience.

Bring your brand to life, engage your audience like never before and set new standards in digital storytelling - with our Web Stories module.

Survey with any number of questions and possible answers

Own internal tracking or integration of 3rd party tools such as Google Analytics, Econda, Wiredminds and Etracker.

Due to the sensitization of Internet users, especially with regard to the use of mobile devices and the introduction of the DSGVO in 2018, less than half of the possible data is now tracked via external tools because Internet users block tracking.

This means that interpretations are no longer clearly possible.

ICONPARC's tracking solution has always been one step ahead. Because we know exactly what a session is (Google can only guess roughly), what a page call is (Google cannot track reload mechanisms like InfinityScroll), how A,B,C customers behave, exactly where your users place items in the shopping cart.

All data protection compliant, because the data does not end up on Google, but only on your own.

Automatic conversion from HTML to PDF.

To make product pages, order confirmations and quotations look authentic, a PDF document is much better than an HTML page. On the one hand, HTML is interpreted differently by each client, which leads to visual differences. On the other hand, HTML presentation in mail programs is only possible to a very limited extent for security reasons. 
In addition, your customer cannot save an HTML page as a file on the data carrier or conveniently forward it to the accounting department.

Not so with a PDF. It looks the same everywhere. And it is very easy to file, forward or print.

Automatic conversion of HTML to XLS.

To make price lists, reports, order confirmations and quotations look authentic, an XLS document is much better suited for further processing than an HTML page. On the one hand HTML is interpreted differently by each client, which leads to optical differences, on the other hand the HTML representation in mail programs is only possible to a very limited extent for security reasons.
In addition, your customer cannot save an HTML page as a file on the data carrier or conveniently forward it to the accounting department.

Not so with an Excel file. It looks the same everywhere. And it is very easy to file, forward or print.

WebAuthn - A Breakthrough in Online Security

We are pleased to introduce our latest development: WebAuthn, the breakthrough software module that will forever change the way we authenticate online. With WebAuthn, we are setting the standard for a strong, convenient and forward-looking security solution.

How does it work?

WebAuthn (Web Authentication) is an innovative authentication protocol based on proven cryptographic techniques. Instead of relying on a single password, WebAuthn allows you to use multiple secure factors to confirm your identity. These can be biometric data such as fingerprints or facial recognition, but also physical security keys.

The advantages at a glance

• Adherence to the highest security standards: Protect your digital assets from today's increasingly sophisticated attacks and meet stringent security requirements.
• Seamless user experience: with WebAuthn, enjoy convenient, user-friendly authentication that doesn't restrict your online activities.
• Flexibility and future-proof: Integrate WebAuthn seamlessly into your existing infrastructure and prepare for future developments in online security.
  Build trust: Show your customers and partners that security is your top priority and boost confidence in your digital presence.

Improve your digital security with an innovative approach that protects your business from threats while giving your customers a sense of security. WebAuthn - your connection to a safer online future.

Open up new markets by introducing White Label Shops, which are configured and branded to the client's individual design.

The Window Shopping module is much easier to use: A horizontal bar displays previous and subsequent items from the hit list on each detailed product view. When scrolling within the bar, only those articles that are in the visible area are reloaded for the best possible performance.

With MouseOver, further details for the respective hit are displayed, quasi as a preview of the detail view. If you click on it, you will see the product as usual with all details in the detail view. This makes window shopping fun online too! 

Immerse yourself in the festive world of X-Mas Calendar - the ground-breaking software module that takes your Christmas campaigns and company celebrations to a new level. This innovative solution allows you to increase the anticipation of the festive season while building a strong bond with your customers and employees.

Features at a glance

• Personalized experiences: Create customized advent calendars tailored to the interests and preferences of your target audience.
• Interactive content: Surprise your customers and employees every day with exciting content, exclusive offers, festive surprises or competitions.
• Social media integration: Spread the festive spirit across various channels and encourage interaction through simple social media sharing functions.
  Analytics and evaluations: Capture valuable insights into your target group's behavior and optimize your campaigns in real time.

Why choose X-Mas Calendar?

• Unique customer experiences: Create unforgettable moments that bring a smile to the faces of customers and employees.
• Strengthen brand loyalty: Build a lasting bond with your brand through personalized interactions.
• Effective campaigns: Use powerful analytics tools to maximize the success of your Christmas campaign and refine your marketing strategy.

Bring the festive atmosphere to your business with X-Mas Calendar and inspire your target audience like never before. Celebrate the Christmas season in an innovative and distinctive way - because together we create memories that last.