Gröner offers its customers innovative online catalog configurator

Munich, 14. March 2019

Karl Gröner GmbH is a specialist dealer for advertising technology with 110 employees. The family-owned company from Ulm can look back on a history of more than 70 years. The extensive product range includes around 60,000 items from the fields of films, screen printing, advertising textiles and decorative systems, as well as digital services and system solutions for advertising technology.


Although seasonal in nature, styles and their prices in the textile goods trade also change frequently over the course of the season. As a result, current (print) catalogs and price lists are usually in short supply. In addition, there is an aspect that is particularly relevant for textile finishers:

The core business of this retailer clientele is to sell extensively finished outfits to companies and end customers. Gröner has come up with something special for textile finishers: A catalog configurator that makes it easy to create individually designed, printable catalogs in PDF format.


All that is required to use the catalog generator is a web browser and a customer account in the Gröner B2B platform. Using drag & drop, a registered retailer selects from the current range of textiles which categories and styles he would like to offer to one of his end customers - for example sweatshirts, T-shirts and caps. In addition, the retailer uploads his own cover sheet for the catalog that is being created. The retailer now still determines the percentage markup on his purchase prices for the items transferred to the catalog. Any hit list that has been created, for example, by filtering by category (e.g. "T-shirts"), brand, grammage or color can also be derived as a catalog. This makes it possible to target in particular those end customers of the retailer who already want to receive a concrete offer. It doesn't get any faster than this!


My Catalog was implemented on the basis of the ICONPARC database publishing solution. Within seconds, the configured catalogs can be output as web- or print-ready PDF files and made available to a specific or any number of customers of a retailer buying from Gröner. A catalog with over 100,000 items on 440 pages is generated in just two and a half minutes.

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