Data Anonymizer

Customer Journey

Companies must delete personal data when it is no longer necessary for the purposes for which it was collected or otherwise processed.

With the Data Anonymizer module, the data records are not deleted, but anonymized in such a way that they no longer allow any conclusions to be drawn about the associated persons. This has the advantage that the data can still be used for non-personal reports and evaluations. Clicks, sessions, customer distribution, order behavior, order volume and so much more even beyond 20 years.

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