Companies must delete personal data when it is no longer necessary for the purposes for which it was collected or otherwise processed. Violations of the GDPR can result in heavy fines. For marketing purposes, however, it would be advantageous to continue processing the data and store it long-term.
This means that less data is available that could potentially be important for the growth of the company.
With the Data Anonymizer module, data records are not deleted, but anonymized in such a way that they no longer allow any conclusions to be drawn about the persons to whom they relate. This ensures data protection and allows the anonymized data to be used for comprehensive marketing analyses: customer distribution, ordering behavior, order volume, and much more remain accessible even after 20 years.