Own internal tracking or integration of 3rd party tools such as Google Analytics, Econda, Wiredminds and Etracker.
Due to the sensitization of Internet users, especially with regard to the use of mobile devices and the introduction of the DSGVO in 2018, less than half of the possible data is now tracked via external tools because Internet users block tracking.
This means that interpretations are no longer clearly possible.
IconParc's tracking solution has always been one step ahead. Because we know exactly what a session is (Google can only guess roughly), what a page call is (Google cannot track reload mechanisms like InfinityScroll), how A,B,C customers behave, exactly where your users place items in the shopping cart...