MultiStore & MultiChannel

350 Mio. €

Turnover in 2016

200 dealers

160 clients (dealers)

each use their own B2C webshop integrated in the B2C & B2B platform

Since 2004

Customer of ICONPARC


EURONICS Austria is the most important Austrian specialized trade cooperation in consumer electronics. Dealers of all sizes - from specialised specialist shops to large specialist markets - have joined forces under the trademark RED ZAC.

Multi- and Omnichannel Strategy
on all terminal devices
Project goals
  • Supply of end customers to the retail trade (online and stationary)

  • Bundling and centralising resources in order to become more effective in competition

  • Offer the stationary trade a real added value by RED ZAC providing each retailer with a turnkey web shop. The head office takes care of the technical basis and takes over the maintenance of the content.


  • The desire for a uniform appearance within the RED ZAC brand across all dealerships

  • Introduction of a sustainable solution, in which system maintenance and updates are carried out gently in the background, so that everyday business continues "normally

Interactive Digital Signage
CMS Abbildungen4K
Externes Rich Content von Produktenja
Produktvideos direkt von den Markenja
Einheitliches Look & Feel über alle Grenzen (Desktop, Smartphones, Tablets)ja
Händlereigene Auftritte samt redaktionellem Content kreierenja
DesignSmartphone Optik
Größe43 "
BetriebssystemAndroid 8.1
Updateskeine notwendig, da alles über den Webbrowser läuft
DisplayCapacity Touch wie bei Smartphones
Kiosk Funktionja
Produktvergleicheja und mit Funktion "Unterschiede anzeigen"
Anzahl der Produkte zum Vergleichen20
Zentrale Werbung Ausspielung nach 3 Minuten der Nichtnutzungja
Händlersuche auf dem Händlerauftrittnein
Produktseite druckenja
Gedrucktes Produktblatt mit Händlerkontaktdaten und QR-Code zum Händlerauftritt zum Produktja
Optimiert für Tablets im KioskModusja
Barcode scannen ja

Advantages for end customers

  • Confidence due to the dealer-spreading uniform appearance within the brand RED ZAC

  • Optimal combination of the advantages of online and offline world

  • Customers benefit from the large product range - thanks to nationwide coverage by participating dealers

  • Clear product presentation, numerous filters and extremely fast performance enable goods to be found quickly - despite a product portfolio of several thousand articles.

  • Support through dealer (circumcircle) search and route planning

  • Cross-dealer purchasing within one order

  • Support for additional services provided by stationary dealers (service packages, e.g. setting up and connecting a washing machine)

Advantages for the RED ZAC dealers

  • RED ZAC provides dealers with a turnkey web shop whose content is maintained centrally for them. Additional flexibility is offered by the possibility to enter own products - independent of the brand headquarters.

  • In particular, dealers have more time for customer advice and service. In addition, they open up the online channel as an additional source of revenue.

  • Catalogue management, ordering and content management are closely interlinked and therefore very efficient. With RED ZAC, nothing is maintained twice and as much as possible is automated. In this way, each of the approximately 160 participating retailers receives its own B2C webshop with individualized content.
Functional highlights
  • Reliability, best performance and scalability through cluster technology: growing visitor numbers are handled effortlessly!

  • RED ZAC brand presence as a marketplace for all retailers

  • Various entry options (via the brand presence or one of 160 dealer appearances)

  • Customers can shop at different merchants at the same time and pay centrally online. All within a single ordering process.

  • Product search with filtering of results by brand, category, technical features, price and much more.

  • Seamless integration of service packages and warranty extensions

  • Special brand shops, especially for LOEWE and MIELE

  • Sophisticated dealer search

  • Shopping consultant

  • Product comparison: Comparison of all relevant characteristics of any article

Our services

Strategy and digital consulting

In several workshops, we developed a promising strategy together with the board members of RED ZAC AT. The result was a comprehensive specification. This was followed by a design study....

Design study

We presented various designs to the board members. These were created in Photoshop and refined iteratively.

Software & Customization

We have been continuously developing the ICONPARC B2B E-Commerce Suite for 22 years. Always up to date with the latest technologies. This is the basis for the realization of all our solutions.


The implementation with all interfaces took place within 12 months. After a two-month test phase in the staging environment, productive operation commenced in the course of 2005.


Since then, extensions and optimizations have been implemented on an ongoing basis. To be continued...

Maintenance & Updates

Every month, more than 500 software changes are migrated to the live system. Preliminary tests - also by the customer - are carried out on a staging environment. Only after successful testing and approval is the changes transferred to the live environment.



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