Best Omnichannel Innovation
Turnover in 2019
each use their own B2C webshop integrated in the B2C & B2B platform
Customer of ICONPARC
EURONICS Austria is the most important Austrian specialized trade cooperation in consumer electronics. Dealers of all sizes - from specialised specialist shops to large specialist markets - have joined forces under the trademark RED ZAC.
Supply of end customers to the retail trade (online and stationary)
Bundling and centralising resources in order to become more effective in competition
Offer the stationary trade a real added value by RED ZAC providing each retailer with a turnkey web shop. The head office takes care of the technical basis and takes over the maintenance of the content.
The desire for a uniform appearance within the RED ZAC brand across all dealerships
Introduction of a sustainable solution, in which system maintenance and updates are carried out gently in the background, so that everyday business continues "normally
Advantages for end customers
Advantages for the RED ZAC dealers
Reliability, best performance and scalability through cluster technology: growing visitor numbers are handled effortlessly!
RED ZAC brand presence as a marketplace for all retailers
Various entry options (via the brand presence or one of 160 dealer appearances)
Customers can shop at different merchants at the same time and pay centrally online. All within a single ordering process.
Product search with filtering of results by brand, category, technical features, price and much more.
Seamless integration of service packages and warranty extensions
Special brand shops, especially for LOEWE and MIELE
Sophisticated dealer search
Shopping consultant
Product comparison: Comparison of all relevant characteristics of any article