RED ZAC Whitepaper

• Supply of end customers to the retail trade (online and stationary)
  
  

• Bundling and centralising resources in order to become more effective in competition
  
  

• Offer the stationary trade a real added value by RED ZAC providing each retailer with a turnkey web shop. The head office takes care of the technical basis and takes over the maintenance of the content.

   

• The desire for a uniform appearance within the RED ZAC brand across all dealerships
  
  

• Introduction of a sustainable solution, in which system maintenance and updates are carried out gently in the background, so that everyday business continues "normally

Advantages for end customers

• Confidence due to the dealer-spreading uniform appearance within the brand RED ZAC
  
  
• Optimal combination of the advantages of online and offline world
  
  
• Customers benefit from the large product range - thanks to nationwide coverage by participating dealers
  
  
• Clear product presentation, numerous filters and extremely fast performance enable goods to be found quickly - despite a product portfolio of several thousand articles.
  
  
• Support through dealer (circumcircle) search and route planning
  
  
• Cross-dealer purchasing within one order
  
  
• Support for additional services provided by stationary dealers (service packages, e.g. setting up and connecting a washing machine)

Advantages for the RED ZAC dealers

• RED ZAC provides dealers with a turnkey web shop whose content is maintained centrally for them. Additional flexibility is offered by the possibility to enter own products - independent of the brand headquarters.
  
  
• In particular, dealers have more time for customer advice and service. In addition, they open up the online channel as an additional source of revenue.
  
  
• Catalogue management, ordering and content management are closely interlinked and therefore very efficient. With RED ZAC, nothing is maintained twice and as much as possible is automated. In this way, each of the approximately 160 participating retailers receives its own B2C webshop with individualized content.