International Rollout for PUMA B2B

München, 12. September 2013

As one of the world's leading sports lifestyle companies, PUMA is now making its B2B ordering platform available to its retailers in India and Portugal.

ICONPARC customized the B2B e-business solution exactly to PUMA's needs, such as a high-performance quick search, filter options, different shopping carts at catalog level, order history, bundling for competence assortments, marketing documents and the seamless integration of editorial content, to name but a few.

To achieve this, ERP connections for customer, order, availability, delivery and price data had to be integrated for each country - in different languages, currencies and regions. Glenn D'Silva, international e-business manager, is very satisfied with the progress of the PUMA B2B platform rollout. The introduction of the platform in further countries is being planned.

In this project to implement the B2B e-business solution, ICONPARC provided the full range of services, including design, consulting, software, integration and updates & technical support.

To the PUMA B2B international Site

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Technology Partners

Customer Testimonials

Philipp Neie
Managing Director - Schweitzer Fachinformationen

"The digital transformation goes through all capillaries of our company. It has an impact on the products we offer, our processes, our employees and on our cooperation with customers and suppliers. We have been using ICONPARC's "cutting edge" technology and the associated strategic partnership for 24 years now. This is a top priority for us and is an absolute priority for the boss!
Jens Müller
Head of Marketing & E-Business ratioform

"ICONPARC has been at our side as a technology service provider for over 20 years. What excites me most about the cooperation is that ICONPARC looks beyond the horizon and, in joint conceptions, always provides impulses to drive our business forward. I have not yet experienced the high quality of implementation from other technology service providers in this form. The steadily growing e-business channel as a marketing tool confirms the success of our cooperation."
Michael Härle
Head of eCommerce - EURONICS Germany

"We use the ICONPARC On Demand eBusiness platform to provide centralised and efficient support to over 2,000 retailers and their customers in the B2C sector in Germany and Austria. Above all, this is an excellent way to meet the requirements of uniform brand management as well as the individual demands of each retailer and to optimally utilise synergy potentials."
Peter Osel
Board of Directors - RED ZAC

"Since 2004 a fruitful partnership has developed between RED ZAC as a customer and ICONPARC as an e-business service provider. In addition to the technical expertise, I especially appreciate the active contribution of ideas and the human way of working together. ICONPARC thinks with and also ahead.

This is exactly what I wish for as a decision-maker!"
Dr. Eberhard & Bernd Gröner
Managing Directors - Karl Gröner GmbH

"Without our B2B e-business platform, wholesale business in our industry would be practically unaffordable today. The independent, flexible adjustment of the assortments, an extremely performant price and availability check based on individual customer conditions and last but not least the all-encompassing product information, which has contributed to the high acceptance of the platform, strengthen our opinion, even after more than 22 years of live operation, that we have found the right partner in ICONPARC in the jungle of e-business providers and developers".
Benjamin Krapp
Trade Marketing Manager - PUMA

"One contact person, a great deal of commitment and initiative as well as the unbureaucratic response to enquiries made the collaboration with ICONPARC a complete success. This is reflected in the layout and the entire interface as well as in the turnover of our portal. We are convinced that the intuitive understanding of the platform, the extremely customer-friendly interface and the flawless interaction with our merchandise management system also contribute to the success of the shop in our sales figures."
Michael Temel
Managing Director - GUNZ Warenhandels GmbH

"Digitalization is a top priority at Gunz: We see it as a means and an opportunity to strengthen our competitive position. As with the relaunch of the Gunz webshop, ICONPARC presented a visionary concept with the new mobile field service solution and put it perfectly into practice. As the icing on the cake, the entire range of functions of the B2B app is available even without an active internet connection - our sales representatives are thrilled!"