Beratungen

Über BurdaDirect

United for the customer

Als Tochterunternehmen von Hubert Burda Media sind wir seit über 50 Jahren als Full-Service-Spezialist für Konsumentendialog, Konsumentendaten und CRM-Prozesse in der Medienbranche tätig.

Mit mehr als 350 Mitarbeitern realisieren wir performance-orientierte Kampagnen für unsere Partner und bedienen fast drei Millionen Endkunden. Spezialisiert auf ganzheitliches Abo-Management, ergänzen wir unser Portfolio um BtoB- und Data-Services sowie Consumer Products. Unsere Partner aus der Verlagsbranche wie auch E-Commerce, Versandhandel, Versicherung und Finance profitieren dabei von unserem breiten Leistungsspektrum rund um Konsumentendaten, Konsumentendialog und CRM-Prozesse.

Whitepapers

B2B Sales APP

Whitepaper with 38 pages
New Products Notification for Schweitzer

A case study on process control
IT Jobs

Finde your perfect Job!
Interactive Digital Signage

The smartZAC as XXXL-Smartphone on 38 pages
ICONPARC - Sales Route Planner

PDF brochure with 36 pages
PIM for Schweitzer Fachinformationen

A case study on process control
ICONPARC - The Modules

The Modules as PDF on 144 pages
Promotional Textile Catalogue

Created with a click - with individual prices on 436 pages as PDF
B2B Sales APP for GUNZ

A case study about the sales force
Sales Route Planner for GUNZ

A Case Study for Sales
GUNZ print catalogue

Database Publishing - automated in CMYK on 192 pages as PDF
The interactive digital signage smartZAC

A Case Study on Digital Services for Affiliated Groups
PUMA B2B E-Business-Platform

International B2B e-business platform
for food wholesalers in 100 countries
Database Publishing for Gröner

A case study for B2B and B2C sales
Database Publishing Solutions

Creation of catalogs, price lists and flyers, 32 pages
Share & Shop

Share your online shopping experience live in colour and stereo.
GUNZ Pricelist

Database Publishing - automated in 20 secondes on 126 pages as PDF
ICONPARC

We just do IT.
B2B Digital Multichannel Commerce

A Case Study about Gunz Warenhandels GmbH
RED ZAC

A Whitepaper about RED ZAC, 128 pages
B2B E-Business for Gröner

A case study about sales
B2B E-Business

Whitepaper with 100 pages
Digitalization is a matter of boss

Whitepaper with 48 pages
Database Publishing for GUNZ

A case study on international sales

Technology Partners

Customer Testimonials

Michael Härle
Head of eCommerce - EURONICS Germany

"We use the ICONPARC On Demand eBusiness platform to provide centralised and efficient support to over 2,000 retailers and their customers in the B2C sector in Germany and Austria. Above all, this is an excellent way to meet the requirements of uniform brand management as well as the individual demands of each retailer and to optimally utilise synergy potentials."
Michael Temel
Managing Director - GUNZ Warenhandels GmbH

"Digitalization is a top priority at Gunz: We see it as a means and an opportunity to strengthen our competitive position. As with the relaunch of the Gunz webshop, ICONPARC presented a visionary concept with the new mobile field service solution and put it perfectly into practice. As the icing on the cake, the entire range of functions of the B2B app is available even without an active internet connection - our sales representatives are thrilled!"
Benjamin Krapp
Trade Marketing Manager - PUMA

"One contact person, a great deal of commitment and initiative as well as the unbureaucratic response to enquiries made the collaboration with ICONPARC a complete success. This is reflected in the layout and the entire interface as well as in the turnover of our portal. We are convinced that the intuitive understanding of the platform, the extremely customer-friendly interface and the flawless interaction with our merchandise management system also contribute to the success of the shop in our sales figures."
Dr. Eberhard & Bernd Gröner
Managing Directors - Karl Gröner GmbH

"Without our B2B e-business platform, wholesale business in our industry would be practically unaffordable today. The independent, flexible adjustment of the assortments, an extremely performant price and availability check based on individual customer conditions and last but not least the all-encompassing product information, which has contributed to the high acceptance of the platform, strengthen our opinion, even after more than 22 years of live operation, that we have found the right partner in ICONPARC in the jungle of e-business providers and developers".
Jens Müller
Head of Marketing & E-Business ratioform

"ICONPARC has been at our side as a technology service provider for over 20 years. What excites me most about the cooperation is that ICONPARC looks beyond the horizon and, in joint conceptions, always provides impulses to drive our business forward. I have not yet experienced the high quality of implementation from other technology service providers in this form. The steadily growing e-business channel as a marketing tool confirms the success of our cooperation."
Philipp Neie
Managing Director - Schweitzer Fachinformationen

"The digital transformation goes through all capillaries of our company. It has an impact on the products we offer, our processes, our employees and on our cooperation with customers and suppliers. We have been using ICONPARC's "cutting edge" technology and the associated strategic partnership for 24 years now. This is a top priority for us and is an absolute priority for the boss!
Peter Osel
Board of Directors - RED ZAC

"Since 2004 a fruitful partnership has developed between RED ZAC as a customer and ICONPARC as an e-business service provider. In addition to the technical expertise, I especially appreciate the active contribution of ideas and the human way of working together. ICONPARC thinks with and also ahead.

This is exactly what I wish for as a decision-maker!"