Since specialised trade organisations represent the link between end consumers, dealers and manufacturers, the Internet offers substantial advantages in this context, not least in terms of standardising brand management. With its eDemand platform, ICONPARC FHOs offers a cost-effective way to provide retailers with various applications, such as a web shop, via the Internet, with which they can simplify their daily administration and open up new sales channels. A participating retailer therefore needs neither hardware nor software to set up his web shop, but subscribes to it, tailored to his needs, from his FHO. The ICONPARC eDemand platform FHOs offers an attractive solution that leaves nothing to be desired in terms of scalability and flexibility and at the same time requires very little resources and infrastructure, especially with regard to the critical factors of competitive differentiation and cost reduction as well as the development of future growth potential.

Features

• Optimum availability of the entire system

• High level of security at significantly reduced costs thanks to central infrastructure and administration

• Central infrastructure requires minimal effort for the individual merchant, who does not need to operate his own web, database and firewall servers, nor interfaces to payment gateways, logistics service providers, etc.

• Convenient shop configuration and administration by participating merchants via fully browser-based access

• The connection to the central merchandise management system of the FHO is reduced to a single interface (in comparison to a scenario with decentrally installed dealer shops).

• High-quality editorial content and product data can be centrally defined and made available to dealers for selective use.

• Centrally selected elements of the eDemand platform (e.g. catalogue navigation, hit lists, product details and shopping cart) are seamlessly integrated into all retailer presences.

• Use of centrally defined editorial content, product data and processes increases the quality of dealer presences and thus promotes acceptance and customer loyalty.

• Quicker roll-out: As exemplary content is already available, not every retailer has to worry about all the details of his appearance.

• Cluster option for maximum scalability and resilience
  (VirtualServer)