Oops! GUNZ did it again - new record sales in 2018 with an increase of € 7 million

Munich, 15.January 2019

The successful Austrian family business GUNZ is a food wholesaler whose product range comprises around 1,200 products. Over the course of 2018, a great deal was once again invested in digital process control and associated optimizations, with an extremely positive effect on the annual sales of GUNZ Warenhandels GmbH: these reached a new record level of €142 million.

Almost all sales in more than 100 countries now take place via two digital channels: The multilingual B2B e-business platform and the B2B Sales APP, which is equally international in scope. While the e-business platform is open to all GUNZ customers, the Sales APP is the comprehensive tool for all GUNZ employees in the field.

Both digital B2B solutions were designed and developed by the Munich-based IT company ICONPARC.

Michael Temel, Managing Director of GUNZ Warenhandels GmbH, is also very satisfied this year:

"In ICONPARC, we have found a highly innovative and solid partner. In 2019, we will continue to advance digitization together."

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Whitepapers

Database Publishing for GUNZ

A case study on international sales
Share & Shop

Share your online shopping experience live in colour and stereo.
B2B E-Business

Whitepaper with 100 pages
B2B Digital Multichannel Commerce

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Interactive Digital Signage

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The interactive digital signage smartZAC

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ICONPARC

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B2B E-Business for Gröner

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Sales Route Planner for GUNZ

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ICONPARC - The Modules

The Modules as PDF on 144 pages
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Database Publishing for Gröner

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B2B Sales APP

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PUMA B2B E-Business-Platform

International B2B e-business platform
for food wholesalers in 100 countries
Promotional Textile Catalogue

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ICONPARC - Sales Route Planner

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PIM for Schweitzer Fachinformationen

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RED ZAC

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Technology Partners

Customer Testimonials

Dr. Eberhard & Bernd Gröner
Managing Directors - Karl Gröner GmbH

"Without our B2B e-business platform, wholesale business in our industry would be practically unaffordable today. The independent, flexible adjustment of the assortments, an extremely performant price and availability check based on individual customer conditions and last but not least the all-encompassing product information, which has contributed to the high acceptance of the platform, strengthen our opinion, even after more than 22 years of live operation, that we have found the right partner in ICONPARC in the jungle of e-business providers and developers".
Jens Müller
Head of Marketing & E-Business ratioform

"ICONPARC has been at our side as a technology service provider for over 20 years. What excites me most about the cooperation is that ICONPARC looks beyond the horizon and, in joint conceptions, always provides impulses to drive our business forward. I have not yet experienced the high quality of implementation from other technology service providers in this form. The steadily growing e-business channel as a marketing tool confirms the success of our cooperation."
Benjamin Krapp
Trade Marketing Manager - PUMA

"One contact person, a great deal of commitment and initiative as well as the unbureaucratic response to enquiries made the collaboration with ICONPARC a complete success. This is reflected in the layout and the entire interface as well as in the turnover of our portal. We are convinced that the intuitive understanding of the platform, the extremely customer-friendly interface and the flawless interaction with our merchandise management system also contribute to the success of the shop in our sales figures."
Peter Osel
Board of Directors - RED ZAC

"Since 2004 a fruitful partnership has developed between RED ZAC as a customer and ICONPARC as an e-business service provider. In addition to the technical expertise, I especially appreciate the active contribution of ideas and the human way of working together. ICONPARC thinks with and also ahead.

This is exactly what I wish for as a decision-maker!"
Philipp Neie
Managing Director - Schweitzer Fachinformationen

"The digital transformation goes through all capillaries of our company. It has an impact on the products we offer, our processes, our employees and on our cooperation with customers and suppliers. We have been using ICONPARC's "cutting edge" technology and the associated strategic partnership for 24 years now. This is a top priority for us and is an absolute priority for the boss!
Michael Temel
Managing Director - GUNZ Warenhandels GmbH

"Digitalization is a top priority at Gunz: We see it as a means and an opportunity to strengthen our competitive position. As with the relaunch of the Gunz webshop, ICONPARC presented a visionary concept with the new mobile field service solution and put it perfectly into practice. As the icing on the cake, the entire range of functions of the B2B app is available even without an active internet connection - our sales representatives are thrilled!"
Michael Härle
Head of eCommerce - EURONICS Germany

"We use the ICONPARC On Demand eBusiness platform to provide centralised and efficient support to over 2,000 retailers and their customers in the B2C sector in Germany and Austria. Above all, this is an excellent way to meet the requirements of uniform brand management as well as the individual demands of each retailer and to optimally utilise synergy potentials."