Shared Cart
Module for Sales Marketing Customer Journey

An important characteristic of B2B Business is the potentially high number of buyers per corporate customer: if, for example, it is a bank, an insurance company or an industrial group, thousands of employees are generally considered as buyers. In this case, your B2B customer will attach great importance to the fact that orders are created and processed in a structured and monitored process.

For this purpose, the employees of the major customer can be grouped (e.g. at department level), and cost centers and budgets can be set up. If this is no longer sufficient, a so-called collective shopping basket (SWK or Shared Cart) with release process comes into play. For the Shared Cart, you can specify in detail in the customer-specific configuration how releases are to be made: Such a setting would be, for example, that the SWK is used generally or only when budget overruns occur within a cost center. Each employee entrusted with the release or rejection of order items only sees the section of the Shared Cart for which he or she is responsible as the SWK manager. This responsibility can be explicitly selected by the ordering party or defined in advance. Alternatively, the system can determine this implicitly. Of course, any number of employees of your B2B customer can act as purchasers and/or approvers in order to respond flexibly to the structures in different customer companies. This also includes the possibility of a multi-stage release process, in which several SWK managers in turn give their approval. In the event of rejection, the buyers of the affected shopping basket items receive a message with the reasons for the decision of the respective responsible person.


If your company serves large B2B customers, the Shared Cart helps to design the purchasing process according to the regulations of your major customers.

To the module overview