Based on the wishes and needs of our customers, we have developed numerous modules over many years. This flexibility is only possible because our framework is based on a multi-layer architecture right from the start.

This allows us to play one or more modules on your platform at any time.

You decide what you need.
And when.

Not just that. Our library is structured in such a way that

each module individually and highly
individualize them,

which selectively overwrites the library at the appropriate places.


We always have our finger on the pulse, constantly refining existing modules and continuously and highly agilely expanding our range of solutions.

Each of the modules listed here is used productively in Live environments.

Modular. Individual. Scalable. Flexible.

And there are more and more...

Because digital transformation is a constantly progressing and changing process.


Module for Sales Marketing Customer Journey Process Control Expansion

An approval plan is a procedure agreed between a customer company and the vendor that creates customer-specific proposal lists. Example: A bookseller automatically enters new publications or information about them in the approval plan for the respective customer. In order to identify titles that are of interest to the respective customer, a large number of filter options are available for the total stock of all works. The OPAC filter plays a special role in this: customers with access to the title stock only receive suggestions that they do not yet have in their own collection. 


The exact definition of the customer profile is a prerequisite for the exact generation of an approval plan. This is created according to your specifications using the Approval Plan Configurator. In this way, customers choose from approx. 2,200 specialist criteria, can differentiate according to media type and language and use a variety of other filters, functions and options for individualisation.

The central basic article database includes
thereby approx. 35 million articles

Advantages for the supplier

  • customer loyalty
    revenue development
    increase in turnover

Advantages for customers

  • Processing from a single source
  • Personnel and time savings through automated rule-based suggestion lists
  • Optimized literature selection through multi-level selection procedure 
  • Shortening of the business process and thus faster access for end customers


Module for Sales Marketing Customer Journey Process Control Expansion

There are hackers who simply enjoy crippling large platforms with attacks. And there are paid hackers who attack selected platforms. And your company stands still.

Don't give hackers a chance!


  • Attack detection and defense

  • In the case of strange click behavior within a site, such as too many accesses in the shortest time, many different sessions of the same IP, etc., the IP address is tracked with special focus or even blocked.


  • Reports
    • ShowAttackDetectionState
    • AttackDetection

  • Wizard
    • List of malicious IP addresses including immunity, maliciousness level, blocking state, BlockCount, note


Module for Sales Marketing Customer Journey

Suggestions are already displayed during input and can be accepted by clicking on them.

Presenting suggestions in the quick search is now state-of-the-art. So what is the special feature of this module?


First of all, there is the fact that proposals are made in four categories...


  • Products with small thumbnails. Including discount promotions like SALES, residual items, offers etc.

  • Categories or product groups

  • brands

  • CMS


And ...

The big clou: The impressive performance!

Speed is the trump card!

Speed stands out in two ways:
Users love fast page access. And Google rewards fast websites with a much better ranking.


Module for Sales Marketing Customer Journey Process Control

Exclusive brands want or demand a separate and exclusive presentation of their content. This includes editorial content with a brand-specific appearance and specific product hit lists. Of course, it is also possible to include products from other manufacturers.

With just a few clicks, the module enables a differentiated presentation of products and contents of a brand - taking into account their individual appearance and appearance. The enrichment with editorial content can be personalized according to product groups (of a brand) as well as user groups.


  • Views
    • brand sites
      • Talking brand URLs
      • By listing numerous products with all relevant contents on a single page, the search engine ranking of product groups is optimized.


  • Wizards
    • Configuration of releases at the level of
      • catalogues
      • brands
      • product groups

  • CMS
    • Provision of editorial content matching the product groups of a brand


Module for Sales Marketing Customer Journey

Scenario I
A customer has already placed goods in the shopping cart. But for whatever reason, he has not ordered. After a defined period of time a mail is automatically sent to the customer, with the listing of his shopping cart, with the reference connected that he receives a discount with order.


Scenario II
A customer has placed an order. After a defined period in which he has not ordered any more, a mail is automatically sent to this customer with the notice that he receives a discount with the next order.

It is cheaper to reactivate existing customers,
as a new customer.

Catalog & PIM

Module for Base Sales Marketing Customer Journey

In order to sell successfully on the Internet, attractiveness, clarity and correctness of the product data are just as important as with printed catalogues.

In contrast to the print sector, which sometimes has long catalogue runtimes, Internet customers expect product information and price quotations to always be up to date online. The provision of catalogue content as part of a website is usually associated with numerous additional challenges. Catalogue content is rarely available in a complete and structured form and cannot therefore be used directly for the Internet without additional preparation. In practice, a versatile and flexible tool is needed to provide high-quality product data for online catalogues: The Catalog & PIM module ensures that catalog content can be easily composed from various data sources. For example, basic article master data, performance characteristics and descriptions as well as price lists and illustrations can be imported step by step via different interfaces. The completely browser-based BACKEND offers all possibilities to subsequently edit, enrich or refine imported data. The image data is automatically optimized for web conformity, whether during import or direct maintenance. Product master data, descriptive features, price information, product group structures and much more can be conveniently and efficiently entered and edited. Use the easy-to-use import and administration options to ensure

that your catalogue content is always up to date.


Performance characteristics

  • Management of any number of catalogues and price lists including graduated prices
  • Flexible country and region model for price list application
  • Hierarchical merchandise category structure with any number of levels
  • Support of any further classification systems
  • Administration of any number of manufacturers
  • Additional elements configurable for each catalog, such as
    • Illustrations, descriptive texts, document attachments, PDFs and much more.
  • Support of product variants such as colours, sizes, etc.
  • Management of any feature groups and bars incl. product comparison view
  • Individual access rights for persons and groups


  • Role
    • Catalogue manager

  • Report
    • Ratalogue orders

  • Search
    • Product groups
    • Products
    • Manufacturer

  • Wizards
    • Catalogues
    • Product groups
    • Classifications
    • Products
    • Characteristic bars (also for filters)
    • Manufacturer
    • Catalog exports
    • Media Center for graphics, photos, videos, documents


Module for Sales Marketing Customer Journey

Offer your print catalogues on the Internet for dispatch and download as PDFs.


  • Wizards
    • Catalog request: Company master data as well as contact person (for known customers these fields are filled in the same way) with the selection of the catalogs to be sent by mail.
    • Direct download of the catalogues as PDF including image preview


  • Wizard
    • Catalogs: Management of any number of catalogs with image preview and storage of PDFs

  • Notification
    • To the orderer or customer and internal agents

CMS - Editorial System

Module for Base Sales Marketing Customer Journey Process Control Expansion

The most successful way to get visitors excited about your website again and again is to continuously revise and update the content of the platform.

While at that time Google mainly read out keywords, the search engine now checks content for meaningfulness based on context and - rightly - classifies it in the ranking on this basis.

This is why good content for winning new customers is now more sustainable than expensive SEM measures.

Content is King!

Care via the BACKEND

or via the FRONTEND Cockpit

B2B E Business Basismodul CMS FRONTEND Cockpit

With the IconParc CMS module there are theoretically no limits. In practice, however, it is indispensable to design structures and the Look&Feel or operating systems in a consistent way: This challenge is even greater the more editors work on the content simultaneously, nationally or internationally distributed. It is important that individual editors do not express their own design ideas. Rather, design and all design aspects in general should be implemented as they are structurally and visually prescribed by your company's brand management, taking into account the corporate identity. Otherwise you run the risk that your customers will find a colourful patchwork carpet in your external presentation - here in the e-business front-end - which will by no means do justice to your brand.


The IconParc CMS system automatically and conceptually ensures the uniform visualisation of all frontend contents. Permissible degrees of freedom can be defined in fine granularity.
In the following we will introduce some elements of the CMS module.
All editorial content is composed of individual content snippets. Simple snippets can represent a headline, an image, a video or a text block. More complex snippets allow for example a "text-image-link" block. In addition to the numerous snippet types included in the standard scope of delivery, any number of other snippet types can be defined within the scope of customization.


The combination of desired snippet types is configured to create templates for the actual editorial content, which can be easily managed in the backend of the solution with the CMS template wizard. For example, it can be specified that certain snippet types must always be present in content derived from a certain template. The order of the applicable snippet types can also be specified, as well as the permissibility of multiple occurrences of individual snippet types within the template.


Editorial contributions can be entered and updated in the CMS Content Assistant: These page components can be placed - personalized if required - at any number of locations within a web presence. If a contribution is modified, this automatically affects all places where this contribution appears. As part of the personalization process, visibility can be limited, for example, by time or by assigning it to certain visitor or customer groups.


The CMS Content Assistant can also be used to create complete editorial pages: These documents can be used in particular as link targets, for example, for elements of a navigation menu as well as for landing pages or newsletters. Editorial contributions can be placed on suitable page areas.

Example: Definition and design of a simple article template
The following example should give an impression of how a coherent template definition - which can be combined with other elements - is created from many degrees of freedom.
First, the order of the assigned (and thus allowed) snippet types has been set. Each selected snippet can be a mandatory field and may not be left empty.
Headings must be written in capitals, in the color petrol and with bold formatted 32 point font in the house font, left-aligned.
For pictures, only the size ratios 2:1 or 1:3 are permitted. To ensure that the resolution is sufficient for all end devices, images must have a width of at least 2,000 pixels. After saving, images are automatically calculated in all required sizes and optimized for display on desktop PCs, tablets and smartphones.
Buttons always have a caption in the house font in capitals and with a 20 point size. The frame is 1 pixel thick in black. With MouseOver the button is coloured in dark blue with white lettering.

The clou: No editor can get past the template definition, i.e. it is not possible to change or overwrite the design. Your brand manager will take this with a sigh of relief, because in this way the promising combination of diverse content with uniform presentation is guaranteed.

We know from several decades of practical experience: It is perfectly normal for your company's CI to change over the years. Whenever this happens, it is not necessary to revise every single document or article: Rather, it is often sufficient to adapt the design definitions created for the frontend. Afterwards, all content appears in the new Look&Feel! This is an invaluable advantage, not least for platforms with several 10,000 content pages, because: A completely new design can go live with just one click.


Seamless integration
We follow the principle of seamless integration for the modules from the IconParc E-Business Suite. But what exactly does this mean and what are the advantages for you? We have already presented how editorial content is basically managed in the form of articles and documents. Through seamless integration with other modules, you can also add content from the CMS module to pages from other modules. This includes, in particular, hit lists, product group pages and product detail views, as well as all process pages, for example the full shopping cart display and the pages of the checkout or registration process. The more you enrich your pages with successful editorial content, the more acceptance you gain from visitors and customers - and Google rewards your efforts with a better ranking.

At the same time, editorial content can be personalized to display appropriate content to different visitors. Personalization results in pages with slightly to highly individualized content. Conventional caching methods on page level fail at this point. In order to deliver pages with personalised content with best performance, IconParc has developed complex, multi-level caching systems on the page component level. The invalidation of partial contents is carried out on the same level, so that changes are also only read from the database once and are then available in an optimised cached form.

Our CMS is seamlessly integrated into all modules.

But what exactly does that mean and what are the benefits for you?

You want to place editorial content such as documents and articles anywhere you want, for example on product group, product and process pages such as in the check-out process, etc., in order to enrich visitors and customers with more content. If you do not do this in this way, you will only have the catalog and product data for your texts. In large companies, however, this procedure is difficult to implement or is not planned.

As a result, it is not possible to cache editorial pages completely as independent pages or to deliver them via Content Delivery Network (CDN), because the system then displays different content, such as editorial content, product data, and not to forget customer-specific prices.

In theory, this means that every content must be retrieved dynamically from the database during page generation. This would burden the database too much with reading processes and significantly slow down the speed of your platform with every click.

This is why we have developed and implemented extensive, multi-level and highly complex cache strategies.

Here is an example

Assuming there are 300 accessible pages and as personalization five web presences (= multi-store), two languages, two SessionStates (= visitor, known customer), four Areas (= where the content is placed on the page), 16 product areas (= e.g. product groups).

Then there are 300 x 5 x 2 x 2 x 4 x 16 = 384,000 theoretically possible cache objects for all combinations of personalization. 
If all result sets are empty (= 2KB), this results in a memory capacity of 750 MB. If half of the result set is filled (= 20KB), the result is 3.75 GB of memory. 

Our methodology reduces the number of cache objects to a fraction and avoids many cache invalidations. After each invalidation, the data has to be requested from the database again at a high price.

In the example above, we need a maximum of 600 cache objects. If all result sets are empty (= 2KB), this results in a memory size of 1.2 MB. If all result sets are filled (20+30 = 50KB), this results in a memory capacity of 30 MB. 


In practice, our methodology results in a speed advantage in the order of 1,000!

This makes us extremely fast in the delivery of content. Your visitors are happy about this and Google rewards you with a better ranking. A further advantage is: As soon as you activate a change, it is immediately visible to everyone - without delay and internationally.

Technical specifications

SEO features

  • Configuration and validation per document from
    • Talking URL
    • Title
    • Header
    • META description
    • META keywords

Performance characteristics

  • Fully browser-based content editor

  • Fast, fluid editing of editorial content. Add, edit, sort, delete items using the keyboard or a context menu using the right mouse button.

  • No reload of the page, only of change data

  • Clear, practical editor interface (convenient operation, quick familiarization)

  • Personal folder for the organization of self-created content

  • Preview of the FRONTEND before activation for customers

  • Code separation of content and design

  • Support for multiple designs despite identical content

  • Ensure link consistency. If a document is deleted in BACKEND, the system informs you that a navigation entry, for example, must first be deleted because it points to the document. This means that there are no data corpses (404 pages) that Google would rate negatively.

  • Document templates including template editor

  • Post templates including template editor

  • Layout templates including template editor

  • Linking content and products

  • Integration of content and business processes

  • Time-controlled contribution placement

  • Additional dynamics through automatically rotating content and sliders

  • Automatic generation of sitemaps and menu systems

  • Fully dynamic page creation

  • Multidomain capabl

  • Easy integration of external databases

  • Automatic archiving of editorial content

  • Support for any file format, such as images, text files, PDFs, videos, sound files and much more.

  • Picture gallery function

  • Multiple uploads of multiple images

  • Sites are always created in real time and therefore do not need to be generated.

  • Caching ensures high performance


  • Definable process steps for the creation of editorial content

  • Role-based release process

  • Several editors can work independently on one website

  • Direct sending of documents and contributions (ad hoc workflow)

  • Status management of editorial content


Variations of the page contents depending on ...


  • from the visitor
  • ... the state of the visitor's session
    • unknown visitor (guest)
    • Identified user - recognized via a cookie
    • authenticated user - with password verified and logged in
  • ... of the customer group
  • ... the virtual page
    • If, for example, you operate several Web sites in different CIs, but with structurally identical content, these are displayed in different design configurations (separation of logic and content).



  • Role
    • Chief editor
    • Editor

  • Reports
    • Activity
    • Page views
    • Events

  • Search
    • Editorial contents
    • Navigation elements

  • Wizards
    • Documents
    • Contributions
    • Navigation
    • SEO
    • Events

CMS FrontendEditor

Module for Sales Marketing Customer Journey

Do you know it?

First you edit a document or article in BACKEND. Then you must first save it and switch back to FRONTEND to see whether the page is designed as you imagined it to be. Quite time-consuming and annoying on top of that.

That's enough!

Design your documents and contributions directly in the FRONTEND.

Until you like the design and you

make it visible to everyone with a single click


  • Role
    • WYSIWYG-Editor

  • Tool 
    • As an editor, click your way through all pages and edit articles and documents. These are saved within the session and are only visible to you. If you then decide that it should be visible for all, save and all changes are live
    • Saving in the session makes editing extremely fast
    • What You See Is What You Get Principle


  • Wizard
    • User: Assignment of the FRONTEND Role WYSIWYG Editor


Module for Sales Marketing Customer Journey

Your customers have chosen a color on a hit list or product page. Now your customers only have to think about the colour on the product picture?

Do not strain the imagination of your customers.


As soon as a colour is chosen, the product images exchange so that your customers see immediately what they want and are encouraged in their purchase decision.



  • Wizard
    • Product
      • Assignment of images to colors


Module for Sales Marketing Customer Journey

Your customers have chosen a color on a hit list or product page. Now your customers only have to think about the colour on the product picture?

Make it easier for your customers to make purchasing decisions based on comparison options.


  • Views
    • Hit Lists & Product Pages
      • Add or remove products directly to the comparison list

    • Comparative list
      • Display of all features
      • or show only differences
      • Change sort orders
      • Save 
      • Delete product
      • Delete complete comparison list


  • Report
    • Which products are most frequently compared?


Module for Sales Marketing Customer Journey

Offer your customers direct contact via a form.


  • Wizard
    • Contact: Company master data and contact person (for known customers, these fields are filled in the same way) with a selection of the request and a message.


  • Notification
    • To the customer and internal agents


Module for Sales Marketing Process Control Expansion

Management of

  • branches

  • companies

  • Customer employee (=contact person)

  • Invoice and delivery addresses

  • Contact history, chronologically according to the contact type, i.e. telephone, mail, contact form, fax ...

  • Creation of tasks and appointments for the office or field service including mail notifications and workflow

  • Overview of leads according to priorities and sales figures

  • Re-submission management with reminder e-mails


Module for Sales Marketing Customer Journey

Offer your customers higher-quality products that go with them - faster than any TOP seller.


  • View
    • Product page
      • Presentation of cross and up-selling products


  • Wizard
    • Product
      • Overwriting and configuration of cross- and up-selling products if they are not delivered by ERP


Module for Sales Marketing Customer Journey Process Control

The entire CSS is delivered as one file and compressed. Superfluous characters are removed. This saves bandwidth and improves the speed in FRONTEND for the customer and also for Google & Co.


Module for Sales Marketing Customer Journey Process Control

The sales team usually takes orders by phone or in writing using an ERP client, which is usually tedious. This also prevents Sales Team employees from looking at their products and company through the eyes of their customers. In addition, the opportunity remains unused to introduce customers to the online channel with the help of internal sales. How can an employee get enthusiastic about e-business FRONTEND when talking to customers if he does not use it himself and therefore hardly knows it?
In this way, your sales team usually has to cope with a high workload of repetitive requests requiring little advice - in the often unpopular ERP client, whose operation often causes additional frustration. Why not use FRONTEND, the e-business already fully optimised for self-service by your customers, to take orders for the respective caller instead?

With CustomerCareCenter, your office staff takes all orders through the eyes of the customer.

For this purpose IconParc has introduced the CustomerCareCenter module: This allows you to start a FRONTEND session as a substitute for the calling customer based on the BACKEND and the customer identification. Your sales team employee uses the e-business FRONTEND with all customer-specific personalised contents, especially the individual prices and conditions.
This has several advantages: First of all, your office staff has become very familiar with the FRONTEND - and has learned to appreciate features such as quick search and filtering. The filling of the shopping basket and the subsequent check-out are also much easier than the corresponding operations in the ERP client. In other words: In FRONTEND everything goes faster and it is more fun. What's more, your employees will find it easier to understand the customer's view if they operate your digital channel with the customer's eyes. This constantly identifies potential for improvement. And your (still) offline customers still receive a detailed order confirmation via email when they place their order via CustomerCareCenter. In this way, customers are gently introduced to the FRONTEND of your B2B e-business solutions and may feel like trying it themselves next time in the FRONTEND. There your customers will also find the orders placed by telephone in the order history - very practical for easy re-ordering, and also to view the processing status at any time.


  • Additional fields for the indoor service in the shopping cart
    • Special prices at purchase order item level
    • No allocation of the minimum quantity surcharge
    • Overwriting the shipping costs
    • Additional comment fields per order


  • View
    • Integration of a button to start a FRONTEND session with a Supersession-ID in the customer overview of a button on customer employee level

  • Report
    • Auftragseingang
      • Filtering and presentation of CustomerCare orders

  • Notifications
    • Extension of the internal as well as external e-mails by the representation of the CustomerCares


Module for Sales Customer Journey

Via the B2B portal, customers have an overview and access to

  • Company data
  • Customer employees
  • Personal data
  • Order history

With the CustomerCockpit you can extend your customers' access to invoices and delivery notes.


Module for Sales Marketing

Unlike print media or ERP, online tracking of actions is completely possible. What did who do, where, when, how and perhaps even why? How long does it stay with which focus, with which customer group, in which countries?


The possibilities are almost limitless.

With the IconParc Dashboard you have your business in view. And that at any time from anywhere. You can drag and drop the elements you want to display in the way that suits you best. 

This creates the basis for further market decisions through modern controlling.



  • Wizard
    • Configuration via Drag & Drop of individual ReportJobs

  • View
    • Dashboard


Module for Sales Marketing Customer Journey

Do you still employ agencies with repetitive tasks that are also hard-coded?

On our FRONTENDs, our customers already have more than 10,000 different design configurations in use. 

These are used in multi-store solutions as well as in e-procurement. 

Bind your customers through a high degree of identification by taking up their corporate identity such as design, logos & colours.


Module for Base Sales Marketing Customer Journey Process Control Expansion

In order to use the Internet as a profitable sales channel, it is necessary to address interested parties and customers in a targeted manner, to make the selection of products as easy as possible for them, to present catalogue contents in a clear (and up-to-date!) manner, and finally to make the shopping process pleasant.

With the help of the versatile and individually supplementable comfort functionalities of the IconParc E-Commerce Module, you can turn occasional visitors into regular customers. Buyers are automatically kept up to date by email on progress in order processing. Articles already purchased can be conveniently reordered from the order history of the respective customer. Via newsletter you draw the attention of customers and interested parties to special offers, services and promotions. These and other performance features contribute to the fact that your B2B e-business platform meets with a high response.
So that you always have a full overview of your customers and their orders, extensive possibilities for the evaluation of all processes are integrated into the backend.


  • Check-out processes freely configurable in different steps

  • Changes in the shopping cart, such as changing order quantities, are made without reloading the page. The newly calculated subtotals, totals and shipping costs are also displayed directly without reloading.


  • Role
    • E-Commerce manager

  • Search
    • Clients
    • Customer employees
    • Orders
    • Returns
    • Turnover

  • Reports
    • Commissions
    • Distribution of orders
    • Bestseller
    • Returns
    • Sessions
    • Turnover
  • Wizards
    • Clients
    • Customer employees
    • Mail notifications
    • Orders
    • Vouchers

  • Views
    • Customer master overview
    • Order overview

  • Time controlled processes
    • Monitoring of the order transfer to the ERP system
    • Mails to customers


Module for Sales Marketing Customer Journey

In print catalogues, the visual language, i.e. the sale of products in an emotional context, is state of the art. In the early days of the Internet, this was not so easy. On the one hand, because the technology was not available, on the other hand, the bandwidths of the end devices represented a bottleneck. In the meantime, nothing more stands in the way of a pronounced visual language other than tradition. 

Even pure online furniture stores implement context-based presentation:

They present a consistent furnishing style and link it directly to the products on offer.


Display of EmotionalShopping photos including icons. A mouse-over movement over the icons dynamically triggers a product presentation from the catalogue, with customer-specific conditions. The click leads to the detailed product page. Seamless integration with the catalogue data and the shop ensures all consistencies. For example, the system does not play out a preview image in the FRONTEND mouse over movement for non-available articles.



  • Wizards
    • Management of photos: Placement of any number of icons via drag & drop including assignment of products
    • CMS integration and thus placeable in the whole FRONTEND


Module for Sales Marketing Customer Journey Process Control

Are you planning a trade fair, event, workshop, seminar or a company event?


Up to now you had to design, print, send, follow up invitations, etc.

Invite your customers via the FRONTEND with a registration form. For logged in customers the form is already filled out.

Easy for your customers - and easy for you.


  • Wizards
    • Simple embedding of events in the CMS
    • Event with customer number, company, title, first name, surname, street, zip code, city, country, telephone, e-mail, day selection, number of persons, child care request.  Automatic preassignment if user is logged in.

  • Notifications
    • E-mail dispatch externally to customer employees
    • E-mail to internal account managers



  • Wizards
    • Management of events
    • Embedding of the events in the CMS

  • Report
    • Evaluation of event registrations


Module for Sales Marketing Process Control Expansion

There is chaos when it comes to your employees searching for documents or processes? Where can I find which marketing documents? Where is the brand manual again? Which employee is responsible for what? Where and how do I submit my holiday? Where and how do I invoice travel expenses? To whom do I turn when it comes to new products? What was his telephone number like?

The extranet provides a remedy and eliminates chaos. It is a portal with the look and feel of the respective FRONTEND and serves internal communication as well as the further strengthening of your corporate identity. The module is essentially based on the existing FRONTEND CMS for your customers. In the BACKEND you also provide your employees with access to the extranet. This allows your employees to jump directly from BACKEND to the extranet or log in directly to maintain the extranet (Single Sign On). The fact that the infrastructure and the BACKEND are already in place means that only another FRONTEND is connected and represents a very cost-effective but very efficient solution.


There are no limits to the use of the extranet via the CMS, such as employee overviews including photos, telephone lists, internal events, internal news, product news, company history, guidelines for field staff, guidelines for the office staff, materials for marketing & sales, job offers, travel expense accounting templates, holiday applications. This list could be continued indefinitely.



Module for Sales Marketing Customer Journey Process Control

Even if the fax is slowly dying out, some major customers still order via this channel.

The system reads the incoming fax orders using OCR (Optical Character Recognition) and automatically places the desired items in the shopping basket of the B2B e-business platform.

A CustomerCare employee then receives a notification, checks all information again for security reasons and releases the order on behalf of the customer.



  • Time saving with CustomerCare
  • Reduction of error rates
  • Customers automatically receive an order overview by e-mail
  • Customers are introduced to the B2B e-business platform and bound to it.
  • Customers can find their orders in the order history


Module for Sales Marketing Customer Journey

Embed fonts as vector graphics. This ensures a crisp display on any device, be it a desktop screen, a tablet with retina display or a smartphone.


Differentiate yourself from the competition with the following applications:

On the one hand, you can also display your house font on the Internet. This strengthens your brand and your image.

And you can also use a font for features such as "wash from 30 degrees" or "not suitable for dryer" icons.



  • Wizards
    • Input of symbols via selection lists 
    • Direct input of symbols via keyboard


Module for Sales Marketing Customer Journey

Help your customers with terms that need explanation.

Your clients don't want to read doctoral theses,
but understand and buy your products.



Consistent display using MouseOver-Layers

  • View
    • Overview of all terms


  • Wizard
    • Convenient maintenance of terms, texts and synonyms


Module for Sales Marketing Customer Journey

Do you need razor-sharp images with the smallest possible file sizes for optimum loading times, depending on the end device?


Whether mobile device, tablet or desktop computer, your customers enjoy a holistic shopping experience on one and the same platform, because your design is "Full Responsive". This ensures optimal performance and an appealing image display, regardless of which device your customer uses to contact you.


Examples for different image formats

  • Small thumbnails in Autosuggest
  • Thumbnails in the hit lists
  • Pictures on product pages
  • Zoom images for detail lovers
  • Images for PDFs, for example for offers
  • Images for Catalog PDFs
  • Pictures for price list PDFs à la Excel-Design
  • ...



The CMS system scales and optimizes the image material when uploading to the BACKEND in different sizes, S, M, L & XL. You simply upload the images in the largest possible format, and ImageOptimizer does the rest for you in the background.

This distinction in terms of image size is particularly relevant for Google & Co, because oversized graphics cause long loading times on smartphones, for example. This is annoying for the user and a reason for Google to rank you lower.


Module for Sales Marketing Customer Journey

Do you want to show your customers details of your product images with regard to usability, but at the same time achieve the fastest possible loading times under SEO aspects?

With ImageZoom, product images are automatically calculated in the background so that customers can view all the details.

Especially in the furniture and textile industry, this option for estimating grammages, textures and surface structures has become indispensable.



  • Interface
    • Import of XXL images via image server

  • Wizard
    • Product
      • Management of XXL images. Support of all image formats.


Module for Sales Marketing Customer Journey Expansion

Offer your customers a shopping experience - without having to scroll through hit lists.

The InfinityScroller only loads the products on the hit pages when they are scrolled into the visible area. And so fast that you get the impression that the list is endless. On the right side of the page, the number of all hits is displayed as information and how many more will follow. The hits can be narrowed down on the left using the filter function.


For Google & Co, the system still displays the pages for browsing. For example, for search engines hit lists can be stored completely in the cache and customers who come via Google, for example, can jump directly to the correct place in the hit list.

This saves your customers time when browsing and searching, because not every page is completely new inquired and loaded.
In addition, it relieves your servers.


Module for Sales Marketing Customer Journey Process Control

Transformation of CSS rules into InlineStyles. Uniform representation in common mail clients.


Various mail clients and web mailers such as Microsoft Outlook and Gmail prevent the evaluation of CSS rules in HTML mails. That's why we automatically convert all CSS rules into HTML InlineStyles, which guarantees a uniform display of e-mails in all common mail clients and webmailers.


Module for Base Sales Marketing Customer Journey Process Control Expansion

If you introduce a standard product for your digitization, you are purchasing an isolated solution. This stands alone, is not integrated into your mostly complex system landscape and does not fulfil any process controls.

You have all the master data in your ERP: Customers, customer employees, invoice and delivery addresses, payment terms, delivery options, etc. These must somehow flow into the new system. And not only that: If customers change their data online, they have to be automatically mirrored back into the ERP system.


Catalogues, product groups and article data: This data is also already available in ERP and PIM. They must also be automatically integrated into the platform. After all, this is the only way for products to enjoy the fastest market launch - via the digital sales channel Internet.


Customer-specific prices, discounts, delivery times and availability. Without this real-time information, a B2B platform has no added value for your customers.


What about orders, delivery notes, invoices?

Would you like to transfer these manually via mail to your ERP system?

Customers rightly expect your personal assortments, conditions and master data to be up to date and to enjoy at least the same service as in the Customer Care Center.

Kunden erwarten zu Recht, dass Ihre persönlichen Sortimente, Konditionen und Stammdaten auf dem neuesten Stand sind und mindestens den gleichen Service wie im Customer Care Center genießen.

All our B2B platforms deliver customized prices in real time - and extremely fast.

Calculation example for customer-specific prices, conditions and discounts.

This data is stored in your ERP system for each customer master. The B2B e-business platform could determine the data in real time via web services. In theory. In practice, several hundred, if not a thousand customers are online at the same time. So if only 200 customers call up a hit list with 40 products at the same time, that is already 8,000 prices that the ERP must determine and deliver immediately. As a rule, an ERP system cannot do this, and if it does, it does so with too long a delay.

In any case, there are millions of data records on every platform, just for the prices.

Over the past 22 years, we have developed various processes, indexes and algorithms to ensure that assortments, prices and conditions flow into the e-business platform in a high-performance manner.

As a result, your sales department has gained more time to open up new markets.


  • Role
    • Administrator

  • Report
    • Interfaces

  • Search
    • Interfaces

  • Wizard
    • Interfaces-Configuratios

  • Time-controlled processes
    • Reconciliation of customer bases
    • Progress in processing orders

  • Event-driven processes
    • Customized prices
    • Article availabilities
    • Quantities in the warehouse and with suppliers
    • Order data transfer

  • Technologies (examples)
    • Transference
      • Webservices
      • HTTPS
      • (S)FTP


Module for Sales Marketing Customer Journey


  • Role
    • Knowledge manager

  • View
    • Knowledge documents with hierarchical tree structures

  • Wizard
    • Management of Knowledge Documents with Hierarchical Tree Structures

  • Search
    • Knowledge


Module for Sales Marketing Customer Journey

Easy to remember talking short URLs for LandingPages.


  • Free url design, e.g. or etc.


  • Wizard
    • Storage with any internal pages, problem-free subsequent updating of already introduced links including unlimited number and nesting depth


Module for Sales Marketing Customer Journey Process Control

Interested parties have become aware of your e-business solution through marketing measures and have also overcome the hurdle of registration to view B2B prices. But some don't buy. Why not?

Every night LeadGenerator reports are sent to the sales team by those who have registered but not ordered anything. The next day, your office will follow up by phone to find out why the order has not been placed. In most cases, already registered non-buyers can simply be transformed into buyers by negotiating prices.


  • Scheduler
    • LeadGenerator

  •  Report 
    • LeadGenerator


Module for Sales Marketing Customer Journey Expansion

Maybe your new customer is in the train right now. They have a question about a product, but understandably don't want to call while on the move.


In addition, many people shy away from queuing and hanging in queues damages your reputation for customer service.


And then there is the growing group of digital natives. They demand

I. Anything. Right away.

Help your customers when it matters - and where it matters. And quickly. Because quick answers help with the purchase decision and promote brand loyalty.

For this integration, for example, we rely on 3rd party technologies.

Because your customers are mobile. All the world is texting. Create more touchpoints.


Module for Sales Marketing Customer Journey Expansion

With complex merchandise category structures or product characteristics that are to be used for postfiltering in a product search, performance problems can occur with a conventional search index for a large number of products. The Lucene® Facets module integrated by us solves these problems with an extra data structure for fast hit grouping, even across several hierarchy levels.


Module for Sales Marketing Customer Journey Process Control

Due to their file size, which is usually larger than 20 MB, brand and marketing materials are usually difficult to send by e-mail. In addition, the time required for delivery is immense, as each distributor requires different documents, depending on the focus, country or authorization.

By providing the brand and marketing materials with the Marketing & Communication Center in FRONTEND, you feed the marketing departments of your customers. On demand. Without effort. You can conveniently manage the rules of use in the BACKEND. Not only that, a report in BACKEND reveals the needs of your distributors in real time - this way you always have a feeling for the market "out there".


  • Views
    • Configurations for restricting download materials as ZIP files, such as
      • Catalogues as PDFs
      • Product images (size, formats) 
      • brand guides
      • videos
      • marketing documents


  • Wizards
    • Configurations for releases at the level of
      • clients
      • customer groups
      • countries

  • Report
    • Use of downloads


Module for Sales Marketing Customer Journey Expansion

Do you want to reach your customers across all channels?

Not only that. Items that have been placed in the shopping cart via a desktop device should of course also be found in the shopping cart on the smartphone or tablet. Just like all personal data as well as the order history, delivery notes, invoices - simply everything you can find on your computer in the office.

That's exactly what we offer!

A central platform with all customer data.



Whether mobile, tablet or desktop devices, your customers enjoy a holistic shopping experience, on one and the same platform, because your design is delivered Full Responsive. And at the same time, depending on the end device, is optimized for best performance. For example, CMS images are calculated, optimized and stored in the background in different image sizes - as sizes S, M, L & XL - when uploaded to BACKEND.

This distinction is particularly relevant for Google & Co, because if too large graphics are delivered on smartphones, Google punishes you in the ranking or excludes you.

By the way, our BACKENDs are also optimized for tablets.


Module for Sales Marketing Customer Journey Expansion

One portal - many currencies


  • Support for any number of currencies
  • Support of any number of VAT rates (incl. different rates per country)


  • Wizards
    • Management of any number of currencies
    • Management of product prices per currency
    • Administration of any number of VAT rates (incl. different rates per country)


Module for Sales Marketing Customer Journey Expansion

Whatever countries you want to expand into ...

With our technology there are no limits. Our platforms are already in use in 40 countries, including Cyrillic languages (UTF8) and time zone differentiation.


  • Language components (menus, forms, validation messages ...), catalog contents (Catalog & PIM), editorial contents (CMS) as well as all described modules

  • Differentiation between FRONTEND and BACKEND languages


  • Role
    • Translator

  • Search
    • Language components

  • Wizard
    • Language component, page names (relevant for SEO and breadcrumb)

  • Notifications
    • Internal and external e-mails

  • Time-controlled process
    • Daily automated checking of database entries: E-mail to responsible persons as soon as the texts in an active language are not filled in

B2X Multi Store

Module for Base Sales Marketing Customer Journey Process Control Expansion

Specialised trade organisations (FHOs), such as association groups or franchise companies, are often faced with the challenge of providing their affiliated dealers, craft businesses and branches with an excellent online marketing, sales and service platform at an appropriate price/performance ratio.

Since specialised trade organisations represent the link between end consumers, dealers and manufacturers, the Internet offers substantial advantages in this context, not least in terms of standardising brand management. With its eDemand platform, IconParc FHOs offers a cost-effective way to provide retailers with various applications, such as a web shop, via the Internet, with which they can simplify their daily administration and open up new sales channels. A participating retailer therefore needs neither hardware nor software to set up his web shop, but subscribes to it, tailored to his needs, from his FHO. The IconParc eDemand platform FHOs offers an attractive solution that leaves nothing to be desired in terms of scalability and flexibility and at the same time requires very little resources and infrastructure, especially with regard to the critical factors of competitive differentiation and cost reduction as well as the development of future growth potential.

Performance characteristics

  • Optimum availability of the entire system

  • High level of security at significantly reduced costs thanks to central infrastructure and administration

  • Central infrastructure requires minimal effort for the individual merchant, who does not need to operate his own web, database and firewall servers, nor interfaces to payment gateways, logistics service providers, etc.

  • Convenient shop configuration and administration by participating merchants via fully browser-based access

  • The connection to the central merchandise management system of the FHO is reduced to a single interface (in comparison to a scenario with decentrally installed dealer shops).

  • High-quality editorial content and product data can be centrally defined and made available to dealers for selective use.

  • Centrally selected elements of the eDemand platform (e.g. catalogue navigation, hit lists, product details and shopping cart) are seamlessly integrated into all retailer presences.

  • Use of centrally defined editorial content, product data and processes increases the quality of dealer presences and thus promotes acceptance and customer loyalty.

  • Quicker roll-out: As exemplary content is already available, not every retailer has to worry about all the details of his appearance.

  • Cluster option for maximum scalability and resilience


Module for Sales Marketing Customer Journey

Change the navigation for your customers at any time and track how customer user behavior is changing.


  • Multilingual hierarchical menu navigation on any nested depths for Top-Bottom-Site-Areas for
    • Catalogue and product data
    • CMS
    • Wizards (e.g. login, registration, newsletter etc.) 
    • External links

  • Assignment of each menu item to a vector graphic: for more user-friendly menu navigation


  • Wizard
    • Managing the hierarchical menu guides validates your input for link consistency, through the links (relational) in the database. If, for example, you want to archive an editorial document or article, the system informs you that the relevant navigation elements must first be deleted before you can delete or archive them.


Module for Sales Marketing Customer Journey Process Control


Module for Sales Marketing Customer Journey Process Control Expansion

Extract from Wikipedia:


"Open Catalog Interface (OCI) is an open and standardized catalog data interface for the exchange of catalog data records between SAP eProcurement systems (usually "SAP Enterprise Buyer Professional", EBP for short) and any other catalogs. The SAP user directly accesses the provider's current catalog data via the Internet using standard Internet protocols. A frequently used term for this interface is also "punchout", because the SAP user is forwarded by the SAP system to an external shop system (usually the company's supplier). The shopping basket of the SAP system is then enriched with the articles in it, with the purchase order. The ordering process of the external shop system, which is addressed via OCI, is greatly shortened, since neither address data nor shipping or payment methods have to be entered or selected here. Usually only the overview of the articles in the shopping cart is necessary, then the shop is left again to SAP and the shopping cart content of the ext. shop is transferred to the shopping cart of the SAP system. The advantage is that the purchase from the supplier (who usually provides the shop system) is immediately booked in SAP. Disadvantage is that the suppliers can change their prices arbitrarily in their Shop, without this by the client (the SAP uses) is noticed. When creating the OCI catalogue, this must be created as a framework agreement in SAP. However, there is usually no control or warning if the prices in the catalog differ from the prices in the framework contract."


Module for Sales Customer Journey

Recurring orders would be an unreasonable burden for B2B customers without an order history.


  • Views
    • Order overview
      • including filter options for order number, article number, article designation, date restriction, status

    • Order details
      • All details including invoice and delivery address, including delivery status at item level
      • Take over quantity entries per order item or complete previous quantity entries and put everything into the shopping basket with one click



  • View
    • Customer
      • All his orders including sales history as graphic representation with his most purchased articles



Module for Sales Marketing Customer Journey Process Control

As soon as an article is no longer available or out of stock, e.g. from an Excel, fax or order history, a message unfortunately out of stock or meaningless messages such as, unfortunately we could not find the article, but alternatives are suggested bit by bit in a layer.

These alternatives are automatically calculated by the system, also based on the behavior of other customers or imported from the ERP system.

Your customers are happy about this service.
And you won't miss out on any sales.


Module for Sales Marketing Customer Journey Process Control

Your customer has products he wants to package and ship.

So what could be more obvious than to give him an online packaging consultant?


  • Search field with the dimensions, height x length x width

  • The hits are then listed according to the best match principle, the most suitable packaging is displayed first, if it fits exactly, it is marked separately, as well as a list of other packaging that could still be considered, and the accuracy of fit in percent.

  • Further filter options such as
    • 1-2-3 wavy
    • Colors
    • Suitability for, e.g. electric, bottles ...
    • Industries
    • Properties, such as ecological, high stability ...


  • Requires the Search & Filter module


Module for Sales Marketing Customer Journey

Take the strain off your sales department and your customers with ready-made bills of materials with a high degree of transparency.


  • Product page
    • Views
      • Product page in case of a single product of a parts list (cannot always be ordered individually as such, depending on configuration in BACKEND)
      • Display of parts lists, if this product is part of and customer has access to the parts list
      • Product page in case of a parts list
      • Show all articles including quantities scrollable and clickable

    • Hit lists
      • Display of parts lists as filter criteria


  • Wizard
    • Product
      • Configurations of parts lists, which consist of a certain number per article


Module for Sales Marketing Customer Journey Process Control

So far we have integrated the following PaymentGateways

  • BillSafe
  • Cetelem Dresdner Bank
  • Comfort Card
  • Concardis
  • Easycash
  • GZS
  • Klarna
  • Paypal
  • Sofortüberweisung
  • Worldpay
  • and much more


Module for Sales Marketing Customer Journey Process Control

Configuration without programming


  • Wizard
    • Configurator


  • Wizards
    • Creation and management of extensive product configurations
    • Storage of specific rule sets per product
    • product-to-product relationships
    • Ensure completeness and consistency Automatic configuration proposals


Module for Sales Marketing Customer Journey

Support your distribution with sales and marketing activities. Or quickly get rid of your sales goods from stock to make room for something new.


  • Views: Labelling including discounts on
    • product groups
    • hit lists
    • product pages
    • car completions
    • product PDFs
    • Sliders or advertising teasers on the home page
    • Products which are linked to the CMS


  • Wizards
    • Product Groups & Products & CMS
      • Configuration of discounts on product groups and product levels: percentage or fixed monetary values as net or gross price with validity period


Module for Sales Marketing Customer Journey

Create uniform offers in your corporate identity at the push of a button



  • Time saving, offer creation with a few clicks
  • Uniform design for uniform marketing
  • Reduction of error rates, as customer-specific prices are automatically determined from the ERP system
  • Transparency for all employees because all offers are stored centrally and in CRM
  • Field service has more time for sales arguments
  • The customer is enthusiastic about the performance



  • Wizards
    • Automated offer writing
    • Select products by drag & drop
    • Customer-specific prices are automatically determined from the ERP system
    • Customer-specific prices can be overwritten at product level
    • The system creates the offer in PDF format and sends it within seconds via e-mail.
    • A versioning is carried out when offers are improved.
    • Direct conversion of an offer into an order


Module for Sales Marketing Customer Journey

Choose a color for a product from the ultimate RainbowColorChooser module. 


"In years of hard work and under extremely inhumane conditions, under the strict supervision of Amnesty International and the European Court of Justice, our developers have developed this unique tool that allows customers to find exactly the right color and size variant from hundreds of product variants extremely quickly.

This alone consumed 250,000 tonnes of chips and 47,520 hectolitres of coffee.

At least that's how marketers advertise their products. Not that we find this necessarily good, but we have heard that it must be so.


(We wouldn't have found this "module" worth mentioning, because we think such a function simply belongs to it nowadays. But after others advertise it as a feature, we want to prevent the impression that it would be missing in our software.)


Oh, one is still possible, so here is an encore!

"WORLDNEWNESS! A friend of an alleged Hollywood star even called it BEST TOOL EVER!"


Module for Sales Marketing Customer Journey

Whether documents, delivery notes or products. With the slider last viewed, you simplify navigation for your customers. 

The number is freely selectable. Of course, the system excludes duplicates.


Module for Sales Marketing Customer Journey Process Control

Despite high-performance systems and intelligent, indexed database models, evaluations for statistics on large amounts of data can take up a lot of time and performance.

With the ReportJob, numerous data are precalculated in the background so that they are immediately available at any time at the push of a button.



  • Delay-free display of data evaluations
  • High flexibility de to simple adaptation of the processing parameters by the customer himself
  • Pre-calculations of arbitrarily large amounts of data
  • Configurable update interval
  • Integrated diagrams for visualization
  • Fast export to common formats such as Excel
  • Automated sending of reports to selected recipients (/-lists) and customers as well as customer employees

Our platforms calculate and send more than 1,000 reports per day by e-mail. Contents include, for example, sales, statistics for controlling, sales, marketing and cost centers for accounting.

RMA ReturnShipment

Module for Sales Marketing Customer Journey Process Control

Verwaltung von Tickets (wie z.B. für Trouble-Tickets, ToDos, Support-Tickets oder Bugtrackings)


  • Wizards
    • Creation of tickets by customers, customer employees and internal employees (company itself) at item level
    • Forwarding to the responsible group of persons
    • Online access via Internet (both FRONTEND and BACKEND) or Intranet

  • Report
    • Returns

  • Views
    • Online history both FRONTEND and BACKEND
    • Configurable feedback for each processing carried out


  • Role
    • CRM

  • Report
    • Returns

  • Wizards
    • Returns
      • Ticket ID, Kd-No., customer, invoice/order/delivery note no., description, merchandise management items, status, complaint type, complaint reason, processor, cause of error, shipping type, internal comment, external comment, make this change visible to the customer, suspend payment transactions, attach files, mail changes to internal employees, customer employees

  • Notifications
    • Internal employees and customer employees
    • Escalation mails for unfinished tickets, which remain unprocessed for too long or without solution

Search & Filter

Module for Base Sales Marketing Customer Journey Process Control Expansion

The largest product range is of no use if customers cannot find the articles they need. The Search & Filter module, on the other hand, makes it easy for your customers: with a full text search of all product data, hit sorting according to highest relevance and sales figures, feature filtering, grouping...

The Search & Filter module makes searches findable

  • Search via a quick search field across all product data or expert search with individual search fields for name, description, manufacturer, price and other features

  • Autocompletion / Search as you type: During the search input, articles, categories or manufacturers are already suggested.

  • Post-filtering / after search navigation on the basis of any article characteristics or article categories and product groups

  • Synonym support and typo correction so that your customers will find items even if they have mistyped or use words that do not appear in the item description.

  • So that your customers do not lose track of many hits, the search results are automatically sorted so that the most relevant ones for the user are displayed first. The system considers various factors such as sales figures, click rates, product groups, keywords, etc.

  • High-performance: Even with huge product ranges, the search function delivers suitable results in less than 200ms. For example, one of our customers has over 40 million searchable articles in his assortment! This does not interrupt the performance, the search results appear lightning fast, i.e. significantly less than half a second.

The technical basis for the module is a so-called search index. This is a kind of table of contents for your product data, which makes it possible to determine products with certain properties and search words within milliseconds. To generate this, we use the standard software Apache Lucene™, which we have extended with various functions for the IconParc platform.

Through this architecture we relieve your database (which can therefore process other queries faster) and deliver highly relevant search results without noticeable delay.

Speed is the trump card in two ways:
Users love fast page access, and that's why Google rewards you with a much better ranking.


  • Lightning-fast display of search results according to design specifications for hit lists and autosuggest

  • Post-filtering / after search navigation on the basis of any article characteristics or article categories and product groups


  • Role
    • Search optimizer

  • Report
    • Search analyses

  • Search
    • Editorial contents
    • Navigation elements

  • Wizards
    • Index configurations
      • Configuration and definition of columns which are included in the search index, e.g. title, i.e. the name, description, all characteristics (such as examples 1-2-3 wavy, size, color dimensions, etc.).

      • Splitting exactly these columns into individual TOKENs using an analyzer. Example: This is the title. Each word is broken down individually, that is, this, is, the, title within a configured set of rules, how special characters such as -/&%$§"!.... etc. are handled.

    • Search rules
      • e.g. exact search & wildcards ...

    • Ranking rules
      • Implementation of the rules, such as searching in n columns, such as title, description, product properties ... under the influence of the configured weights per column with AND and/or OR, as well as revaluations, such as devaluing accessories or cross-selling, revaluing up-selling, or revaluing or devaluing depending on prices, or ranking by viewed items, or by sold items, or if searching for an explicit brand, all other products that do not belong to this brand are hidden, because the brand owner wants it so, all other products that do not belong to this brand are because the brand owner wants it so, are hidden.

    • Synonyms

    • Stopwords

    • Similarity search

  • Time-controlled processes
    • Index creations

SEO BotOptimizer

Module for Sales Marketing Customer Journey Process Control

While there was still a lot of advertising about outbound and the sending of advertising flyers at that time, now the focus is increasingly on the search engines à la Google.


Thank bot!

With our module Google finds you - and attractive on top of that!


  • Automatic detection of crawlers and bots and special handling

  • Apache configuration for image path representation e.g. becomes

  • Dynamic delivery of META information in the source code, which is overwritten if it is explicitly configured in BACKEND


  • Wizards
    • browser assignment
    • browser versions
    • browser contexts
    • browser features

  • Multilingual overwriting of META information such as title and description in catalogue and product data as well as CMS


Module for Sales Marketing Customer Journey

An important characteristic of B2B Business is the potentially high number of buyers per corporate customer: if, for example, it is a bank, an insurance company or an industrial group, thousands of employees are generally considered as buyers. In this case, your B2B customer will attach great importance to the fact that orders are created and processed in a structured and monitored process.

For this purpose, the employees of the major customer can be grouped (e.g. at department level), and cost centers and budgets can be set up. If this is no longer sufficient, a so-called collective shopping basket (SWK or SharedCart) with release process comes into play. For the SharedCart, you can specify in detail in the customer-specific configuration how releases are to be made: Such a setting would be, for example, that the SWK is used generally or only when budget overruns occur within a cost center. Each employee entrusted with the release or rejection of order items only sees the section of the SharedCart for which he or she is responsible as the SWK manager. This responsibility can be explicitly selected by the ordering party or defined in advance. Alternatively, the system can determine this implicitly. Of course, any number of employees of your B2B customer can act as purchasers and/or approvers in order to respond flexibly to the structures in different customer companies. This also includes the possibility of a multi-stage release process, in which several SWK managers in turn give their approval. In the event of rejection, the buyers of the affected shopping basket items receive a message with the reasons for the decision of the respective responsible person.

Bedient Ihr Unternehmen große B2B-Kunden, so hilft der SharedCart dabei, den Einkaufsprozess gemäß der Regularien Ihrer Großkunden zu gestalten.


Module for Sales Marketing Customer Journey Process Control

Payment and delivery methods - as individual as your customers.


  • Selection of the payment and delivery method as well as any additional service packages/services (e.g. deliver washing machine, take old appliance with you and dispose of it, connect washing machine)

  • Dynamic calculation of shipping costs based on distance calculations using the Google Route Planner (e.g. for service packages)


  • Wizards
    • Management of delivery types
    • Management of payment methods and necessary payment interfaces
    • Configurations of Logistics Options: Definition of possible combinations of delivery/payment type
    • Determination of delivery costs for individual delivery types with different influencing factors such as goods values, quantities, regions or distances.
    • Optional definition of exclusions of individual logistics options on different levels (assortment, product, price lists, locations, etc.).
    • Maintenance of optional service packages/services (descriptions, prices, etc.)..



Module for Sales Marketing Customer Journey Process Control

Would you like to guide your customers to specific products with the help of questions?

Because all search filters are available in BACKEND, purchasing consultants can be created dynamically and without programming. Simply create as many questions as you like for each purchasing consultant. This links the module with 0/1 values (Yes/No), multiple selections, single selections and further restricts the list bit by bit. Each answered question further shrinks the hit list and thus helps the customer with his product selection.



Example You want to sell a TV set.


  • How far away do you usually sit from your TV set?
    • Type multiple selection
      • 2 - 3,80 Meter

  • Do you want a TV set with a Curved Display?
    • Type yes / no
      • Ja
      • Nein

  • What is your reception situation at home?
    • Type single selection
      • Satellit
      • Kabel
      • Antenne

  • Do you want to connect your TV set to the Internet and home network?
    • Type yes / no
      • Yes
      • No

  • Do you want to transfer music, pictures and videos wirelessly to your TV and play them back?
    • Type yes / no
      • Yes
      • No

  • Do you also want to use the TV set as a video recorder (media storage)?
    • Type yes / no
      • Yes
      • No
  • Should your TV set also play 3D content?
    • Type yes / no
      • Yes
      • No


  • Wizard
    • Shopping consultant
      • Name, description, sorting, merchandise category assignment, any number of questions with multiple filter response assignments, runtime


Module for Sales Marketing Customer Journey

Especially in B2B business, similar or recurring orders are common for certain departments.

Therefore, a shopping list that accesses the order history and places repeat orders in the shopping basket again by clicking on them with the mouse is ideal. This saves your customer time and makes it easier for sales and marketing to submit suitable offers.



  • Views
    • Product & Cart
      • Introduction of a button "Add to shopping list"

    • Cart
      • Possibility to delete items again
      • With the Add2Cart, if necessary, note if a product is no longer available.
      • Configuration of a shopping list with automatic buying interval





Module for Sales Marketing Customer Journey

Von einer Marke erwarten Sie gut geschriebene und vor allem fehlerfreie Texte.

Bieten Sie Ihren Kunden im FRONTEND daher fehlerfreihe Texte an.


  • Wizard
    • Überprüfung der CMS-Texte auf Rechtschreibung


Module for Base Sales Marketing Customer Journey Process Control Expansion

All customers receive an overview of all installed updates including graphically displayed time histories via the BACKEND. In addition, numerous metrics for the respective Live System are visualized. In addition, each user can configure automated mail notifications for himself.

Updates and enhancements can be viewed at any time and from anywhere via our BACKEND


Module for Sales Process Control

Do you still keep Excel lists for recording your employees' working times, only to use them later for time-consuming accounting and statistics?

It's bad enough that you can't always see the status of your projects in real time and answer questions such as "Where are we now, who's going to do everything?

Solve your project management efficiently and up-to-date at any time via the Internet.



  • Wizards
    • Project management
    • Administration of subprojects
    • Recording employees' working times

  • Reports
    • evaluations 
    • billing configurator
    • Export to Excel


Module for Sales Marketing Customer Journey

In the course of digitalization, it is necessary to inform customers and internal employees about current process steps by e-mail.



  • Wizards
    • Management and configuration of notifications to internal employees and external customer employees with dynamic placeholders (such as #lastname). Use for any events, e.g. registrations, password forgotten, order confirmation, catalogue request, contact form sent, customer address changed, registration for an event, competitions and much more.

    • Multilingual interpretation. If the notification is not filled in in a specific language, the language of the next priority level is selected for automatic sending.


  • Notifications
    • Sending of e-mails in the background including tracking of undeliverable messages, e.g. if there are problems on your mail server.


Module for Sales Marketing Customer Journey

In B2C business, an order often comprises only one article.

Different in the B2B sector!

It is therefore extremely important to optimize the ordering process for the customer and to enable him to place orders quickly and easily. Otherwise, you run the risk that your customers will "jump off" and that competitors who are just a click away will choose you as their B2B partner.




Placement of the following fields on the shopping cart page

  • Direct order field
    • Using Autosuggest, customers can quickly fill the shopping cart with the name or article number using the keyboard and ENTER. This filling takes less than 200 milliseconds. Faster than your customers can see.


  • Upload order field
    • Using drag & drop, the customer can also import an Excel list with article numbers and quantities. Our system reads the data sensibly and within one second and places several hundred items in the shopping basket.

100 items in less than 1 second in your shopping cart!


Module for Sales Marketing Customer Journey

Our B2B E-Business Suite is optimized for the following browsers and versions

  • Google Chrome version 48 or higher
  • Firefox Version 44 or higher 
  • Opera from version 41
  • Safari from version 8
  • Internet Explorer Version 11 or higher
  • MS Edge from version 12


This is so important because the differences between browsers and their versions are significant, and rendering behaves differently for each browser. Without concrete measures, the visualizations of one and the same page on each browser will look a little different to significantly different, which would ultimately damage your brand.


In the case of a browser with an old version, a layer appears with notes and links to updates for the browser currently in use.


Module for Sales Marketing Customer Journey

Vouchers on the Internet


  • Entry of the coupon code in the shopping cart incl. validation


  • Wizards
    • Voucher value as percentage value or amount as net or gross value in any amount
    • Duration determination per voucher group
    • Release for certain customers, groups or generally
    • Release for certain products, groups or in general
    • Limitation of the number (e.g. "the first 100 orderers")


Module for Sales Marketing Customer Journey

Reduzieren Sie die Hemmschwelle des Kaufens durch Merklisten


  • Cart
    • Display of watch lists with articles which can be moved directly to the shopping cart (and from there back to the watch list).
    • When you move an item, a layer may appear with the message that the price has changed or that the item is no longer available.


  • View
    • The sales department sees the customer's watch list so that he can build on it in the sales talk.


Module for Sales Marketing Customer Journey Process Control

Automatic conversion from HTML to PDF.


To make product pages, order confirmations and quotations look authentic, a PDF document is much better than an HTML page. On the one hand, HTML is interpreted differently by each client, which leads to visual differences. On the other hand, HTML presentation in mail programs is only possible to a very limited extent for security reasons.
In addition, your customer cannot save an HTML page as a file on the data carrier or conveniently forward it to the accounting department.


Not so with a PDF. It looks the same everywhere. And it is very easy to file, forward or print.


Module for Sales Marketing Customer Journey


  • Wizard
    • Survey with any number of questions and possible answers


  • Wizard
    • Management of any number of surveys

  • Report
    • Evaluations of the surveys


Module for Sales Marketing

Own internal tracking or integration of 3rd party tools such as Google Analytics, Econda, Wiredminds and Etracker.


Due to the sensitization of Internet users, especially with regard to the use of mobile devices and the introduction of the DSGVO in 2018, less than half of the possible data is now tracked via external tools because Internet users block tracking.


This means that interpretations are no longer clearly possible.


IconParc's tracking solution has always been one step ahead. Because we know exactly what a session is (Google can only guess roughly), what a page call is (Google cannot track reload mechanisms like InfinityScroll), how A,B,C customers behave, exactly where your users place items in the shopping cart...

All data protection compliant, because the data does not end up on Google, but only on your own.


Module for Sales Marketing Customer Journey

Do you know it? You look at product details, then want to see the next product, but must first return to the hit list. There you select the next product to view its details, then back to the hit list, etc. - each time associated with waiting times. Pretty annoying, isn't it?

The WindowShopping module is much easier to use: A horizontal bar displays previous and subsequent items from the hit list on each detailed product view. When scrolling within the bar, only those articles that are in the visible area are reloaded for the best possible performance.

With MouseOver, further details for the respective hit are displayed, quasi as a preview of the detail view. If you click on it, you will see the product as usual with all details in the detail view.

This makes window shopping fun online too!


Module for Base Sales Marketing Customer Journey Process Control Expansion

We involve our customers closely in the development process of their solution. To ensure that nothing is lost from the constant exchange between you and us, we use a ticketing system, which is structured like a discussion forum or chat program: Each aspect of the current project phase receives one or more threads, which reflect the entire process of coordination between all participants on your and our side. The IconParc WOM (WorkOrder Management) has its own FRONTEND (WOM Portal), but can also be completely operated via email.


Module for Sales Marketing Customer Journey

With the IconParc module XmasCalendar you give your customers a very special pleasure. For 24 days, your customers can open a small door with a mouse click and thus gain access to a discounted product.

In this way you can additionally increase your turnover during the Christmas business.


  • View
    • Christmas calendar that randomly draws the 24 doors for each call

      • If you click on the number corresponding to the day, you will be taken to the discounted product.


  • Wizards
    • Configuration of discounted products for 24 days
    • Upload a wallpaper for the Christmas calendar (in the MediaCenter)


Module for Sales Marketing Customer Journey Process Control

Automatic conversion of HTML to XLS.


To make price lists, reports, order confirmations and quotations look authentic, an XLS document is much better suited for further processing than an HTML page. On the one hand HTML is interpreted differently by each client, which leads to optical differences, on the other hand the HTML representation in mail programs is only possible to a very limited extent for security reasons.
In addition, your customer cannot save an HTML page as a file on the data carrier or conveniently forward it to the accounting department.


Not so with an Excel file. It looks the same everywhere. And it is very easy to file, forward or print.