Based on the wishes and needs of our customers, we have developed numerous modules over many years. This flexibility is only possible because our framework is based on a multi-layer architecture right from the start.

This allows us to play one or more modules on your platform at any time.

You decide what you need.
And when.

Not just that. Our library is structured in such a way that

each module individually and highly
individualize them,

which selectively overwrites the library at the appropriate places.


We always have our finger on the pulse, constantly refining existing modules and continuously and highly agilely expanding our range of solutions.

Each of the modules listed here is used productively in Live environments.

Modular. Individual. Scalable. Flexible.

And there are more and more...

Because digital transformation is a constantly progressing and changing process.


Module for Sales Marketing Customer Journey Process Control Expansion

An approval plan is a procedure agreed between a customer company and the vendor that creates customer-specific proposal lists. Example: A bookseller automatically enters new publications or information about them in the approval plan for the respective customer. In order to identify titles that are of interest to the respective customer, a large number of filter options are available for the total stock of all works. The OPAC filter plays a special role in this: customers with access to the title stock only receive suggestions that they do not yet have in their own collection. 


The exact definition of the customer profile is a prerequisite for the exact generation of an approval plan. This is created according to your specifications using the Approval Plan Configurator. In this way, customers choose from approx. 2,200 specialist criteria, can differentiate according to media type and language and use a variety of other filters, functions and options for individualisation.

The central basic article database includes
thereby approx. 35 million articles

Advantages for the supplier

  • customer loyalty
    revenue development
    increase in turnover

Advantages for customers

  • Processing from a single source
  • Personnel and time savings through automated rule-based suggestion lists
  • Optimized literature selection through multi-level selection procedure 
  • Shortening of the business process and thus faster access for end customers


Module for Sales Marketing Customer Journey Process Control Expansion

There are hackers who simply enjoy crippling large platforms with attacks. And there are paid hackers who attack selected platforms. And your company stands still.

Don't give hackers a chance!


  • Attack detection and defense

  • In the case of strange click behavior within a site, such as too many accesses in the shortest time, many different sessions of the same IP, etc., the IP address is tracked with special focus or even blocked.


  • Reports
    • ShowAttackDetectionState
    • AttackDetection

  • Wizard
    • List of malicious IP addresses including immunity, maliciousness level, blocking state, BlockCount, note


Module for Sales Marketing Customer Journey Process Control

Exclusive brands want or demand a separate and exclusive presentation of their content. This includes editorial content with a brand-specific appearance and specific product hit lists. Of course, it is also possible to include products from other manufacturers.

With just a few clicks, the module enables a differentiated presentation of products and contents of a brand - taking into account their individual appearance and appearance. The enrichment with editorial content can be personalized according to product groups (of a brand) as well as user groups.


  • Views
    • brand sites
      • Talking brand URLs
      • By listing numerous products with all relevant contents on a single page, the search engine ranking of product groups is optimized.


  • Wizards
    • Configuration of releases at the level of
      • catalogues
      • brands
      • product groups

  • CMS
    • Provision of editorial content matching the product groups of a brand

CMS - Editorial System

Module for Base Sales Marketing Customer Journey Process Control Expansion

The most successful way to get visitors excited about your website again and again is to continuously revise and update the content of the platform.

While at that time Google mainly read out keywords, the search engine now checks content for meaningfulness based on context and - rightly - classifies it in the ranking on this basis.

This is why good content for winning new customers is now more sustainable than expensive SEM measures.

Content is King!

Care via the BACKEND

or via the FRONTEND Cockpit

B2B E Business Basismodul CMS FRONTEND Cockpit

With the IconParc CMS module there are theoretically no limits. In practice, however, it is indispensable to design structures and the Look&Feel or operating systems in a consistent way: This challenge is even greater the more editors work on the content simultaneously, nationally or internationally distributed. It is important that individual editors do not express their own design ideas. Rather, design and all design aspects in general should be implemented as they are structurally and visually prescribed by your company's brand management, taking into account the corporate identity. Otherwise you run the risk that your customers will find a colourful patchwork carpet in your external presentation - here in the e-business front-end - which will by no means do justice to your brand.


The IconParc CMS system automatically and conceptually ensures the uniform visualisation of all frontend contents. Permissible degrees of freedom can be defined in fine granularity.
In the following we will introduce some elements of the CMS module.
All editorial content is composed of individual content snippets. Simple snippets can represent a headline, an image, a video or a text block. More complex snippets allow for example a "text-image-link" block. In addition to the numerous snippet types included in the standard scope of delivery, any number of other snippet types can be defined within the scope of customization.


The combination of desired snippet types is configured to create templates for the actual editorial content, which can be easily managed in the backend of the solution with the CMS template wizard. For example, it can be specified that certain snippet types must always be present in content derived from a certain template. The order of the applicable snippet types can also be specified, as well as the permissibility of multiple occurrences of individual snippet types within the template.


Editorial contributions can be entered and updated in the CMS Content Assistant: These page components can be placed - personalized if required - at any number of locations within a web presence. If a contribution is modified, this automatically affects all places where this contribution appears. As part of the personalization process, visibility can be limited, for example, by time or by assigning it to certain visitor or customer groups.


The CMS Content Assistant can also be used to create complete editorial pages: These documents can be used in particular as link targets, for example, for elements of a navigation menu as well as for landing pages or newsletters. Editorial contributions can be placed on suitable page areas.

Example: Definition and design of a simple article template
The following example should give an impression of how a coherent template definition - which can be combined with other elements - is created from many degrees of freedom.
First, the order of the assigned (and thus allowed) snippet types has been set. Each selected snippet can be a mandatory field and may not be left empty.
Headings must be written in capitals, in the color petrol and with bold formatted 32 point font in the house font, left-aligned.
For pictures, only the size ratios 2:1 or 1:3 are permitted. To ensure that the resolution is sufficient for all end devices, images must have a width of at least 2,000 pixels. After saving, images are automatically calculated in all required sizes and optimized for display on desktop PCs, tablets and smartphones.
Buttons always have a caption in the house font in capitals and with a 20 point size. The frame is 1 pixel thick in black. With MouseOver the button is coloured in dark blue with white lettering.

The clou: No editor can get past the template definition, i.e. it is not possible to change or overwrite the design. Your brand manager will take this with a sigh of relief, because in this way the promising combination of diverse content with uniform presentation is guaranteed.

We know from several decades of practical experience: It is perfectly normal for your company's CI to change over the years. Whenever this happens, it is not necessary to revise every single document or article: Rather, it is often sufficient to adapt the design definitions created for the frontend. Afterwards, all content appears in the new Look&Feel! This is an invaluable advantage, not least for platforms with several 10,000 content pages, because: A completely new design can go live with just one click.


Seamless integration
We follow the principle of seamless integration for the modules from the IconParc E-Business Suite. But what exactly does this mean and what are the advantages for you? We have already presented how editorial content is basically managed in the form of articles and documents. Through seamless integration with other modules, you can also add content from the CMS module to pages from other modules. This includes, in particular, hit lists, product group pages and product detail views, as well as all process pages, for example the full shopping cart display and the pages of the checkout or registration process. The more you enrich your pages with successful editorial content, the more acceptance you gain from visitors and customers - and Google rewards your efforts with a better ranking.

At the same time, editorial content can be personalized to display appropriate content to different visitors. Personalization results in pages with slightly to highly individualized content. Conventional caching methods on page level fail at this point. In order to deliver pages with personalised content with best performance, IconParc has developed complex, multi-level caching systems on the page component level. The invalidation of partial contents is carried out on the same level, so that changes are also only read from the database once and are then available in an optimised cached form.

Our CMS is seamlessly integrated into all modules.

But what exactly does that mean and what are the benefits for you?

You want to place editorial content such as documents and articles anywhere you want, for example on product group, product and process pages such as in the check-out process, etc., in order to enrich visitors and customers with more content. If you do not do this in this way, you will only have the catalog and product data for your texts. In large companies, however, this procedure is difficult to implement or is not planned.

As a result, it is not possible to cache editorial pages completely as independent pages or to deliver them via Content Delivery Network (CDN), because the system then displays different content, such as editorial content, product data, and not to forget customer-specific prices.

In theory, this means that every content must be retrieved dynamically from the database during page generation. This would burden the database too much with reading processes and significantly slow down the speed of your platform with every click.

This is why we have developed and implemented extensive, multi-level and highly complex cache strategies.

Here is an example

Assuming there are 300 accessible pages and as personalization five web presences (= multi-store), two languages, two SessionStates (= visitor, known customer), four Areas (= where the content is placed on the page), 16 product areas (= e.g. product groups).

Then there are 300 x 5 x 2 x 2 x 4 x 16 = 384,000 theoretically possible cache objects for all combinations of personalization. 
If all result sets are empty (= 2KB), this results in a memory capacity of 750 MB. If half of the result set is filled (= 20KB), the result is 3.75 GB of memory. 

Our methodology reduces the number of cache objects to a fraction and avoids many cache invalidations. After each invalidation, the data has to be requested from the database again at a high price.

In the example above, we need a maximum of 600 cache objects. If all result sets are empty (= 2KB), this results in a memory size of 1.2 MB. If all result sets are filled (20+30 = 50KB), this results in a memory capacity of 30 MB. 


In practice, our methodology results in a speed advantage in the order of 1,000!

This makes us extremely fast in the delivery of content. Your visitors are happy about this and Google rewards you with a better ranking. A further advantage is: As soon as you activate a change, it is immediately visible to everyone - without delay and internationally.

Technical specifications

SEO features

  • Configuration and validation per document from
    • Talking URL
    • Title
    • Header
    • META description
    • META keywords

Performance characteristics

  • Fully browser-based content editor

  • Fast, fluid editing of editorial content. Add, edit, sort, delete items using the keyboard or a context menu using the right mouse button.

  • No reload of the page, only of change data

  • Clear, practical editor interface (convenient operation, quick familiarization)

  • Personal folder for the organization of self-created content

  • Preview of the FRONTEND before activation for customers

  • Code separation of content and design

  • Support for multiple designs despite identical content

  • Ensure link consistency. If a document is deleted in BACKEND, the system informs you that a navigation entry, for example, must first be deleted because it points to the document. This means that there are no data corpses (404 pages) that Google would rate negatively.

  • Document templates including template editor

  • Post templates including template editor

  • Layout templates including template editor

  • Linking content and products

  • Integration of content and business processes

  • Time-controlled contribution placement

  • Additional dynamics through automatically rotating content and sliders

  • Automatic generation of sitemaps and menu systems

  • Fully dynamic page creation

  • Multidomain capabl

  • Easy integration of external databases

  • Automatic archiving of editorial content

  • Support for any file format, such as images, text files, PDFs, videos, sound files and much more.

  • Picture gallery function

  • Multiple uploads of multiple images

  • Sites are always created in real time and therefore do not need to be generated.

  • Caching ensures high performance


  • Definable process steps for the creation of editorial content

  • Role-based release process

  • Several editors can work independently on one website

  • Direct sending of documents and contributions (ad hoc workflow)

  • Status management of editorial content


Variations of the page contents depending on ...


  • from the visitor
  • ... the state of the visitor's session
    • unknown visitor (guest)
    • Identified user - recognized via a cookie
    • authenticated user - with password verified and logged in
  • ... of the customer group
  • ... the virtual page
    • If, for example, you operate several Web sites in different CIs, but with structurally identical content, these are displayed in different design configurations (separation of logic and content).



  • Role
    • Chief editor
    • Editor

  • Reports
    • Activity
    • Page views
    • Events

  • Search
    • Editorial contents
    • Navigation elements

  • Wizards
    • Documents
    • Contributions
    • Navigation
    • SEO
    • Events


Module for Sales Marketing Process Control Expansion

Management of

  • branches

  • companies

  • Customer employee (=contact person)

  • Invoice and delivery addresses

  • Contact history, chronologically according to the contact type, i.e. telephone, mail, contact form, fax ...

  • Creation of tasks and appointments for the office or field service including mail notifications and workflow

  • Overview of leads according to priorities and sales figures

  • Re-submission management with reminder e-mails


Module for Sales Marketing Customer Journey Process Control

The entire CSS is delivered as one file and compressed. Superfluous characters are removed. This saves bandwidth and improves the speed in FRONTEND for the customer and also for Google & Co.


Module for Sales Marketing Customer Journey Process Control

The sales team usually takes orders by phone or in writing using an ERP client, which is usually tedious. This also prevents Sales Team employees from looking at their products and company through the eyes of their customers. In addition, the opportunity remains unused to introduce customers to the online channel with the help of internal sales. How can an employee get enthusiastic about e-business FRONTEND when talking to customers if he does not use it himself and therefore hardly knows it?
In this way, your sales team usually has to cope with a high workload of repetitive requests requiring little advice - in the often unpopular ERP client, whose operation often causes additional frustration. Why not use FRONTEND, the e-business already fully optimised for self-service by your customers, to take orders for the respective caller instead?

With CustomerCareCenter, your office staff takes all orders through the eyes of the customer.

For this purpose IconParc has introduced the CustomerCareCenter module: This allows you to start a FRONTEND session as a substitute for the calling customer based on the BACKEND and the customer identification. Your sales team employee uses the e-business FRONTEND with all customer-specific personalised contents, especially the individual prices and conditions.
This has several advantages: First of all, your office staff has become very familiar with the FRONTEND - and has learned to appreciate features such as quick search and filtering. The filling of the shopping basket and the subsequent check-out are also much easier than the corresponding operations in the ERP client. In other words: In FRONTEND everything goes faster and it is more fun. What's more, your employees will find it easier to understand the customer's view if they operate your digital channel with the customer's eyes. This constantly identifies potential for improvement. And your (still) offline customers still receive a detailed order confirmation via email when they place their order via CustomerCareCenter. In this way, customers are gently introduced to the FRONTEND of your B2B e-business solutions and may feel like trying it themselves next time in the FRONTEND. There your customers will also find the orders placed by telephone in the order history - very practical for easy re-ordering, and also to view the processing status at any time.


  • Additional fields for the indoor service in the shopping cart
    • Special prices at purchase order item level
    • No allocation of the minimum quantity surcharge
    • Overwriting the shipping costs
    • Additional comment fields per order


  • View
    • Integration of a button to start a FRONTEND session with a Supersession-ID in the customer overview of a button on customer employee level

  • Report
    • Auftragseingang
      • Filtering and presentation of CustomerCare orders

  • Notifications
    • Extension of the internal as well as external e-mails by the representation of the CustomerCares


Module for Base Sales Marketing Customer Journey Process Control Expansion

In order to use the Internet as a profitable sales channel, it is necessary to address interested parties and customers in a targeted manner, to make the selection of products as easy as possible for them, to present catalogue contents in a clear (and up-to-date!) manner, and finally to make the shopping process pleasant.

With the help of the versatile and individually supplementable comfort functionalities of the IconParc E-Commerce Module, you can turn occasional visitors into regular customers. Buyers are automatically kept up to date by email on progress in order processing. Articles already purchased can be conveniently reordered from the order history of the respective customer. Via newsletter you draw the attention of customers and interested parties to special offers, services and promotions. These and other performance features contribute to the fact that your B2B e-business platform meets with a high response.
So that you always have a full overview of your customers and their orders, extensive possibilities for the evaluation of all processes are integrated into the backend.


  • Check-out processes freely configurable in different steps

  • Changes in the shopping cart, such as changing order quantities, are made without reloading the page. The newly calculated subtotals, totals and shipping costs are also displayed directly without reloading.


  • Role
    • E-Commerce manager

  • Search
    • Clients
    • Customer employees
    • Orders
    • Returns
    • Turnover

  • Reports
    • Commissions
    • Distribution of orders
    • Bestseller
    • Returns
    • Sessions
    • Turnover
  • Wizards
    • Clients
    • Customer employees
    • Mail notifications
    • Orders
    • Vouchers

  • Views
    • Customer master overview
    • Order overview

  • Time controlled processes
    • Monitoring of the order transfer to the ERP system
    • Mails to customers


Module for Sales Marketing Customer Journey Process Control

Are you planning a trade fair, event, workshop, seminar or a company event?


Up to now you had to design, print, send, follow up invitations, etc.

Invite your customers via the FRONTEND with a registration form. For logged in customers the form is already filled out.

Easy for your customers - and easy for you.


  • Wizards
    • Simple embedding of events in the CMS
    • Event with customer number, company, title, first name, surname, street, zip code, city, country, telephone, e-mail, day selection, number of persons, child care request.  Automatic preassignment if user is logged in.

  • Notifications
    • E-mail dispatch externally to customer employees
    • E-mail to internal account managers



  • Wizards
    • Management of events
    • Embedding of the events in the CMS

  • Report
    • Evaluation of event registrations


Module for Sales Marketing Process Control Expansion

There is chaos when it comes to your employees searching for documents or processes? Where can I find which marketing documents? Where is the brand manual again? Which employee is responsible for what? Where and how do I submit my holiday? Where and how do I invoice travel expenses? To whom do I turn when it comes to new products? What was his telephone number like?

The extranet provides a remedy and eliminates chaos. It is a portal with the look and feel of the respective FRONTEND and serves internal communication as well as the further strengthening of your corporate identity. The module is essentially based on the existing FRONTEND CMS for your customers. In the BACKEND you also provide your employees with access to the extranet. This allows your employees to jump directly from BACKEND to the extranet or log in directly to maintain the extranet (Single Sign On). The fact that the infrastructure and the BACKEND are already in place means that only another FRONTEND is connected and represents a very cost-effective but very efficient solution.


There are no limits to the use of the extranet via the CMS, such as employee overviews including photos, telephone lists, internal events, internal news, product news, company history, guidelines for field staff, guidelines for the office staff, materials for marketing & sales, job offers, travel expense accounting templates, holiday applications. This list could be continued indefinitely.



Module for Sales Marketing Customer Journey Process Control

Even if the fax is slowly dying out, some major customers still order via this channel.

The system reads the incoming fax orders using OCR (Optical Character Recognition) and automatically places the desired items in the shopping basket of the B2B e-business platform.

A CustomerCare employee then receives a notification, checks all information again for security reasons and releases the order on behalf of the customer.



  • Time saving with CustomerCare
  • Reduction of error rates
  • Customers automatically receive an order overview by e-mail
  • Customers are introduced to the B2B e-business platform and bound to it.
  • Customers can find their orders in the order history


Module for Sales Marketing Customer Journey Process Control

Transformation of CSS rules into InlineStyles. Uniform representation in common mail clients.


Various mail clients and web mailers such as Microsoft Outlook and Gmail prevent the evaluation of CSS rules in HTML mails. That's why we automatically convert all CSS rules into HTML InlineStyles, which guarantees a uniform display of e-mails in all common mail clients and webmailers.


Module for Base Sales Marketing Customer Journey Process Control Expansion

If you introduce a standard product for your digitization, you are purchasing an isolated solution. This stands alone, is not integrated into your mostly complex system landscape and does not fulfil any process controls.

You have all the master data in your ERP: Customers, customer employees, invoice and delivery addresses, payment terms, delivery options, etc. These must somehow flow into the new system. And not only that: If customers change their data online, they have to be automatically mirrored back into the ERP system.


Catalogues, product groups and article data: This data is also already available in ERP and PIM. They must also be automatically integrated into the platform. After all, this is the only way for products to enjoy the fastest market launch - via the digital sales channel Internet.


Customer-specific prices, discounts, delivery times and availability. Without this real-time information, a B2B platform has no added value for your customers.


What about orders, delivery notes, invoices?

Would you like to transfer these manually via mail to your ERP system?

Customers rightly expect your personal assortments, conditions and master data to be up to date and to enjoy at least the same service as in the Customer Care Center.

Kunden erwarten zu Recht, dass Ihre persönlichen Sortimente, Konditionen und Stammdaten auf dem neuesten Stand sind und mindestens den gleichen Service wie im Customer Care Center genießen.

All our B2B platforms deliver customized prices in real time - and extremely fast.

Calculation example for customer-specific prices, conditions and discounts.

This data is stored in your ERP system for each customer master. The B2B e-business platform could determine the data in real time via web services. In theory. In practice, several hundred, if not a thousand customers are online at the same time. So if only 200 customers call up a hit list with 40 products at the same time, that is already 8,000 prices that the ERP must determine and deliver immediately. As a rule, an ERP system cannot do this, and if it does, it does so with too long a delay.

In any case, there are millions of data records on every platform, just for the prices.

Over the past 22 years, we have developed various processes, indexes and algorithms to ensure that assortments, prices and conditions flow into the e-business platform in a high-performance manner.

As a result, your sales department has gained more time to open up new markets.


  • Role
    • Administrator

  • Report
    • Interfaces

  • Search
    • Interfaces

  • Wizard
    • Interfaces-Configuratios

  • Time-controlled processes
    • Reconciliation of customer bases
    • Progress in processing orders

  • Event-driven processes
    • Customized prices
    • Article availabilities
    • Quantities in the warehouse and with suppliers
    • Order data transfer

  • Technologies (examples)
    • Transference
      • Webservices
      • HTTPS
      • (S)FTP


Module for Sales Marketing Customer Journey Process Control

Interested parties have become aware of your e-business solution through marketing measures and have also overcome the hurdle of registration to view B2B prices. But some don't buy. Why not?

Every night LeadGenerator reports are sent to the sales team by those who have registered but not ordered anything. The next day, your office will follow up by phone to find out why the order has not been placed. In most cases, already registered non-buyers can simply be transformed into buyers by negotiating prices.


  • Scheduler
    • LeadGenerator

  •  Report 
    • LeadGenerator


Module for Sales Marketing Customer Journey Process Control

Due to their file size, which is usually larger than 20 MB, brand and marketing materials are usually difficult to send by e-mail. In addition, the time required for delivery is immense, as each distributor requires different documents, depending on the focus, country or authorization.

By providing the brand and marketing materials with the Marketing & Communication Center in FRONTEND, you feed the marketing departments of your customers. On demand. Without effort. You can conveniently manage the rules of use in the BACKEND. Not only that, a report in BACKEND reveals the needs of your distributors in real time - this way you always have a feeling for the market "out there".


  • Views
    • Configurations for restricting download materials as ZIP files, such as
      • Catalogues as PDFs
      • Product images (size, formats) 
      • brand guides
      • videos
      • marketing documents


  • Wizards
    • Configurations for releases at the level of
      • clients
      • customer groups
      • countries

  • Report
    • Use of downloads


Module for Process Control Expansion

With a growing online offering and an increasing amount of information that the search function is supposed to provide directly to your customers, the size of the search index increases. As the size increases, the performance of the search is reduced. Customers wait longer for the search result and, in the worst case, change provider.

With search parallelisation, you can use the power of multiple CPU cores available in modern hardware to speed up each individual search in order to always maintain a very good performance of the search function of your online offer.

B2X Multi Store

Module for Base Sales Marketing Customer Journey Process Control Expansion

Specialised trade organisations (FHOs), such as association groups or franchise companies, are often faced with the challenge of providing their affiliated dealers, craft businesses and branches with an excellent online marketing, sales and service platform at an appropriate price/performance ratio.

Since specialised trade organisations represent the link between end consumers, dealers and manufacturers, the Internet offers substantial advantages in this context, not least in terms of standardising brand management. With its eDemand platform, IconParc FHOs offers a cost-effective way to provide retailers with various applications, such as a web shop, via the Internet, with which they can simplify their daily administration and open up new sales channels. A participating retailer therefore needs neither hardware nor software to set up his web shop, but subscribes to it, tailored to his needs, from his FHO. The IconParc eDemand platform FHOs offers an attractive solution that leaves nothing to be desired in terms of scalability and flexibility and at the same time requires very little resources and infrastructure, especially with regard to the critical factors of competitive differentiation and cost reduction as well as the development of future growth potential.

Performance characteristics

  • Optimum availability of the entire system

  • High level of security at significantly reduced costs thanks to central infrastructure and administration

  • Central infrastructure requires minimal effort for the individual merchant, who does not need to operate his own web, database and firewall servers, nor interfaces to payment gateways, logistics service providers, etc.

  • Convenient shop configuration and administration by participating merchants via fully browser-based access

  • The connection to the central merchandise management system of the FHO is reduced to a single interface (in comparison to a scenario with decentrally installed dealer shops).

  • High-quality editorial content and product data can be centrally defined and made available to dealers for selective use.

  • Centrally selected elements of the eDemand platform (e.g. catalogue navigation, hit lists, product details and shopping cart) are seamlessly integrated into all retailer presences.

  • Use of centrally defined editorial content, product data and processes increases the quality of dealer presences and thus promotes acceptance and customer loyalty.

  • Quicker roll-out: As exemplary content is already available, not every retailer has to worry about all the details of his appearance.

  • Cluster option for maximum scalability and resilience


Module for Sales Marketing Customer Journey Process Control


Module for Sales Marketing Customer Journey Process Control Expansion

Extract from Wikipedia:


"Open Catalog Interface (OCI) is an open and standardized catalog data interface for the exchange of catalog data records between SAP eProcurement systems (usually "SAP Enterprise Buyer Professional", EBP for short) and any other catalogs. The SAP user directly accesses the provider's current catalog data via the Internet using standard Internet protocols. A frequently used term for this interface is also "punchout", because the SAP user is forwarded by the SAP system to an external shop system (usually the company's supplier). The shopping basket of the SAP system is then enriched with the articles in it, with the purchase order. The ordering process of the external shop system, which is addressed via OCI, is greatly shortened, since neither address data nor shipping or payment methods have to be entered or selected here. Usually only the overview of the articles in the shopping cart is necessary, then the shop is left again to SAP and the shopping cart content of the ext. shop is transferred to the shopping cart of the SAP system. The advantage is that the purchase from the supplier (who usually provides the shop system) is immediately booked in SAP. Disadvantage is that the suppliers can change their prices arbitrarily in their Shop, without this by the client (the SAP uses) is noticed. When creating the OCI catalogue, this must be created as a framework agreement in SAP. However, there is usually no control or warning if the prices in the catalog differ from the prices in the framework contract."


Module for Sales Marketing Customer Journey Process Control

As soon as an article is no longer available or out of stock, e.g. from an Excel, fax or order history, a message unfortunately out of stock or meaningless messages such as, unfortunately we could not find the article, but alternatives are suggested bit by bit in a layer.

These alternatives are automatically calculated by the system, also based on the behavior of other customers or imported from the ERP system.

Your customers are happy about this service.
And you won't miss out on any sales.


Module for Sales Marketing Customer Journey Process Control

Your customer has products he wants to package and ship.

So what could be more obvious than to give him an online packaging consultant?


  • Search field with the dimensions, height x length x width

  • The hits are then listed according to the best match principle, the most suitable packaging is displayed first, if it fits exactly, it is marked separately, as well as a list of other packaging that could still be considered, and the accuracy of fit in percent.

  • Further filter options such as
    • 1-2-3 wavy
    • Colors
    • Suitability for, e.g. electric, bottles ...
    • Industries
    • Properties, such as ecological, high stability ...


  • Requires the Search & Filter module


Module for Sales Marketing Customer Journey Process Control

So far we have integrated the following PaymentGateways

  • BillSafe
  • Cetelem Dresdner Bank
  • Comfort Card
  • Concardis
  • Easycash
  • GZS
  • Klarna
  • Paypal
  • Sofortüberweisung
  • Worldpay
  • and much more


Module for Sales Marketing Customer Journey Process Control

Configuration without programming


  • Wizard
    • Configurator


  • Wizards
    • Creation and management of extensive product configurations
    • Storage of specific rule sets per product
    • product-to-product relationships
    • Ensure completeness and consistency Automatic configuration proposals


Module for Sales Marketing Customer Journey Process Control

Despite high-performance systems and intelligent, indexed database models, evaluations for statistics on large amounts of data can take up a lot of time and performance.

With the ReportJob, numerous data are precalculated in the background so that they are immediately available at any time at the push of a button.



  • Delay-free display of data evaluations
  • High flexibility de to simple adaptation of the processing parameters by the customer himself
  • Pre-calculations of arbitrarily large amounts of data
  • Configurable update interval
  • Integrated diagrams for visualization
  • Fast export to common formats such as Excel
  • Automated sending of reports to selected recipients (/-lists) and customers as well as customer employees

Our platforms calculate and send more than 1,000 reports per day by e-mail. Contents include, for example, sales, statistics for controlling, sales, marketing and cost centers for accounting.

RMA ReturnShipment

Module for Sales Marketing Customer Journey Process Control

Verwaltung von Tickets (wie z.B. für Trouble-Tickets, ToDos, Support-Tickets oder Bugtrackings)


  • Wizards
    • Creation of tickets by customers, customer employees and internal employees (company itself) at item level
    • Forwarding to the responsible group of persons
    • Online access via Internet (both FRONTEND and BACKEND) or Intranet

  • Report
    • Returns

  • Views
    • Online history both FRONTEND and BACKEND
    • Configurable feedback for each processing carried out


  • Role
    • CRM

  • Report
    • Returns

  • Wizards
    • Returns
      • Ticket ID, Kd-No., customer, invoice/order/delivery note no., description, merchandise management items, status, complaint type, complaint reason, processor, cause of error, shipping type, internal comment, external comment, make this change visible to the customer, suspend payment transactions, attach files, mail changes to internal employees, customer employees

  • Notifications
    • Internal employees and customer employees
    • Escalation mails for unfinished tickets, which remain unprocessed for too long or without solution

Search & Filter

Module for Base Sales Marketing Customer Journey Process Control Expansion

The largest product range is of no use if customers cannot find the articles they need. The Search & Filter module, on the other hand, makes it easy for your customers: with a full text search of all product data, hit sorting according to highest relevance and sales figures, feature filtering, grouping...

The Search & Filter module makes searches findable

  • Search via a quick search field across all product data or expert search with individual search fields for name, description, manufacturer, price and other features

  • Autocompletion / Search as you type: During the search input, articles, categories or manufacturers are already suggested.

  • Post-filtering / after search navigation on the basis of any article characteristics or article categories and product groups

  • Synonym support and typo correction so that your customers will find items even if they have mistyped or use words that do not appear in the item description.

  • So that your customers do not lose track of many hits, the search results are automatically sorted so that the most relevant ones for the user are displayed first. The system considers various factors such as sales figures, click rates, product groups, keywords, etc.

  • High-performance: Even with huge product ranges, the search function delivers suitable results in less than 200ms. For example, one of our customers has over 40 million searchable articles in his assortment! This does not interrupt the performance, the search results appear lightning fast, i.e. significantly less than half a second.

The technical basis for the module is a so-called search index. This is a kind of table of contents for your product data, which makes it possible to determine products with certain properties and search words within milliseconds. To generate this, we use the standard software Apache Lucene™, which we have extended with various functions for the IconParc platform.

Through this architecture we relieve your database (which can therefore process other queries faster) and deliver highly relevant search results without noticeable delay.

Speed is the trump card in two ways:
Users love fast page access, and that's why Google rewards you with a much better ranking.


  • Lightning-fast display of search results according to design specifications for hit lists and autosuggest

  • Post-filtering / after search navigation on the basis of any article characteristics or article categories and product groups


  • Role
    • Search optimizer

  • Report
    • Search analyses

  • Search
    • Editorial contents
    • Navigation elements

  • Wizards
    • Index configurations
      • Configuration and definition of columns which are included in the search index, e.g. title, i.e. the name, description, all characteristics (such as examples 1-2-3 wavy, size, color dimensions, etc.).

      • Splitting exactly these columns into individual TOKENs using an analyzer. Example: This is the title. Each word is broken down individually, that is, this, is, the, title within a configured set of rules, how special characters such as -/&%$§"!.... etc. are handled.

    • Search rules
      • e.g. exact search & wildcards ...

    • Ranking rules
      • Implementation of the rules, such as searching in n columns, such as title, description, product properties ... under the influence of the configured weights per column with AND and/or OR, as well as revaluations, such as devaluing accessories or cross-selling, revaluing up-selling, or revaluing or devaluing depending on prices, or ranking by viewed items, or by sold items, or if searching for an explicit brand, all other products that do not belong to this brand are hidden, because the brand owner wants it so, all other products that do not belong to this brand are because the brand owner wants it so, are hidden.

    • Synonyms

    • Stopwords

    • Similarity search

  • Time-controlled processes
    • Index creations

SEO BotOptimizer

Module for Sales Marketing Customer Journey Process Control

While there was still a lot of advertising about outbound and the sending of advertising flyers at that time, now the focus is increasingly on the search engines à la Google.


Thank bot!

With our module Google finds you - and attractive on top of that!


  • Automatic detection of crawlers and bots and special handling

  • Apache configuration for image path representation e.g. becomes

  • Dynamic delivery of META information in the source code, which is overwritten if it is explicitly configured in BACKEND


  • Wizards
    • browser assignment
    • browser versions
    • browser contexts
    • browser features

  • Multilingual overwriting of META information such as title and description in catalogue and product data as well as CMS


Module for Sales Marketing Customer Journey Process Control

Payment and delivery methods - as individual as your customers.


  • Selection of the payment and delivery method as well as any additional service packages/services (e.g. deliver washing machine, take old appliance with you and dispose of it, connect washing machine)

  • Dynamic calculation of shipping costs based on distance calculations using the Google Route Planner (e.g. for service packages)


  • Wizards
    • Management of delivery types
    • Management of payment methods and necessary payment interfaces
    • Configurations of Logistics Options: Definition of possible combinations of delivery/payment type
    • Determination of delivery costs for individual delivery types with different influencing factors such as goods values, quantities, regions or distances.
    • Optional definition of exclusions of individual logistics options on different levels (assortment, product, price lists, locations, etc.).
    • Maintenance of optional service packages/services (descriptions, prices, etc.)..



Module for Sales Marketing Customer Journey Process Control

Would you like to guide your customers to specific products with the help of questions?

Because all search filters are available in BACKEND, purchasing consultants can be created dynamically and without programming. Simply create as many questions as you like for each purchasing consultant. This links the module with 0/1 values (Yes/No), multiple selections, single selections and further restricts the list bit by bit. Each answered question further shrinks the hit list and thus helps the customer with his product selection.



Example You want to sell a TV set.


  • How far away do you usually sit from your TV set?
    • Type multiple selection
      • 2 - 3,80 Meter

  • Do you want a TV set with a Curved Display?
    • Type yes / no
      • Ja
      • Nein

  • What is your reception situation at home?
    • Type single selection
      • Satellit
      • Kabel
      • Antenne

  • Do you want to connect your TV set to the Internet and home network?
    • Type yes / no
      • Yes
      • No

  • Do you want to transfer music, pictures and videos wirelessly to your TV and play them back?
    • Type yes / no
      • Yes
      • No

  • Do you also want to use the TV set as a video recorder (media storage)?
    • Type yes / no
      • Yes
      • No
  • Should your TV set also play 3D content?
    • Type yes / no
      • Yes
      • No


  • Wizard
    • Shopping consultant
      • Name, description, sorting, merchandise category assignment, any number of questions with multiple filter response assignments, runtime


Module for Base Sales Marketing Customer Journey Process Control Expansion

All customers receive an overview of all installed updates including graphically displayed time histories via the BACKEND. In addition, numerous metrics for the respective Live System are visualized. In addition, each user can configure automated mail notifications for himself.

Updates and enhancements can be viewed at any time and from anywhere via our BACKEND


Module for Marketing Process Control Expansion

Tests are part of every development process.

Unfortunately, this often takes up valuable time of qualified employees.

To counteract this, we regularly test large parts of the software automatically. From automated code checks to functional process tests to visual regression tests, everything is covered. Of course, the tests can be configured according to your specific requirements.

This saves you and your employees a great deal of time and effort after each change to the system.


Module for Sales Process Control

Do you still keep Excel lists for recording your employees' working times, only to use them later for time-consuming accounting and statistics?

It's bad enough that you can't always see the status of your projects in real time and answer questions such as "Where are we now, who's going to do everything?

Solve your project management efficiently and up-to-date at any time via the Internet.



  • Wizards
    • Project management
    • Administration of subprojects
    • Recording employees' working times

  • Reports
    • evaluations 
    • billing configurator
    • Export to Excel


Module for Sales Marketing Customer Journey Process Control

Automatic conversion from HTML to PDF.


To make product pages, order confirmations and quotations look authentic, a PDF document is much better than an HTML page. On the one hand, HTML is interpreted differently by each client, which leads to visual differences. On the other hand, HTML presentation in mail programs is only possible to a very limited extent for security reasons.
In addition, your customer cannot save an HTML page as a file on the data carrier or conveniently forward it to the accounting department.


Not so with a PDF. It looks the same everywhere. And it is very easy to file, forward or print.


Module for Base Sales Marketing Customer Journey Process Control Expansion

We involve our customers closely in the development process of their solution. To ensure that nothing is lost from the constant exchange between you and us, we use a ticketing system, which is structured like a discussion forum or chat program: Each aspect of the current project phase receives one or more threads, which reflect the entire process of coordination between all participants on your and our side. The IconParc WOM (WorkOrder Management) has its own FRONTEND (WOM Portal), but can also be completely operated via email.


Module for Sales Marketing Customer Journey Process Control

Automatic conversion of HTML to XLS.


To make price lists, reports, order confirmations and quotations look authentic, an XLS document is much better suited for further processing than an HTML page. On the one hand HTML is interpreted differently by each client, which leads to optical differences, on the other hand the HTML representation in mail programs is only possible to a very limited extent for security reasons.
In addition, your customer cannot save an HTML page as a file on the data carrier or conveniently forward it to the accounting department.


Not so with an Excel file. It looks the same everywhere. And it is very easy to file, forward or print.