Middleware
Module for Base Sales Marketing Customer Journey Processes Expansion

If you introduce a standard product for your digitization, you are purchasing an isolated solution. This stands alone, is not integrated into your mostly complex system landscape and does not fulfil any process controls.

You have all the master data in your ERP: Customers, customer employees, invoice and delivery addresses, payment terms, delivery options, etc. These must somehow flow into the new system. And not only that: If customers change their data online, they have to be automatically mirrored back into the ERP system.

 

Catalogues, product groups and article data: This data is also already available in ERP and PIM. They must also be automatically integrated into the platform. After all, this is the only way for products to enjoy the fastest market launch - via the digital sales channel Internet.

 

Customer-specific prices, discounts, delivery times and availability. Without this real-time information, a B2B platform has no added value for your customers.

 

What about orders, delivery notes, invoices?

Would you like to transfer these manually via mail to your ERP system?

Calculation example for customer-specific prices, conditions and discounts.

This data is stored in your ERP system for each customer master. The B2B e-business platform could determine the data in real time via web services. In theory. In practice, several hundred, if not a thousand customers are online at the same time. So if only 200 customers call up a hit list with 40 products at the same time, that is already 8,000 prices that the ERP must determine and deliver immediately. As a rule, an ERP system cannot do this, and if it does, it does so with too long a delay.

BACKEND

Role

  • Administrator

Report

  • Interfaces

Search

  • Interfaces

Dialogue Assistant

  • Interfaces-Configuratios

Time-controlled processes

  • Reconciliation of customer bases
  • Progress in processing orders


Event-driven processes

  • Customized prices
  • Article availabilities
  • Quantities in the warehouse and with suppliers
  • Order data transfer


Technologies (examples)

  • Transference
  • Webservices
  • HTTPS
  • (S)FTP
To the module overview

Cases

Whitepapers

Kundenstimmen