Interested parties have become aware of your e-business solution through marketing measures and have also overcome the hurdle of registration to view B2B prices. But some don't buy. Why not?
Every night LeadGenerator reports are sent to the sales team by those who have registered but not ordered anything. The next day, your office will follow up by phone to find out why the order has not been placed. In most cases, already registered non-buyers can simply be transformed into buyers by negotiating prices.