Design configurable

B2X multi store platform


Company profile

The POWER-TRADER platform is a multi-client B2C online sales platform for unfinished textiles from the Karl Gröner GmbH range. Each POWER-TRADER can be adapted to a high degree to the individual ideas of the operator and textile finisher. The platform enables the operator, among other things, an individual pricing for approx. 12,000 articles, individual design of shipping costs, secure payment methods as well as determination of prices, availability and delivery time in real time within typically 20 milliseconds.

  • No cost-intensive warehousing due to neutral direct dispatch from central warehouse

  • No effort for article maintenance

  • Distinctive appearance due to extensive design freedom

  • Prefabricated sample files for easy access

  • Clear structure through prefabricated design grid

  • Increased sales through the use of a growth market

  • Avoidance of financial risks

  • Safety and quality through strong logistics partners

  • Transparent cost structure

  • Integrated editorial system for the creation of own pages (e.g. finishing service)

  • Individual pricing for textiles

  • Individual design of shipping costs

  • Determination of availability and delivery time in real time

  • Real-time determination of sales prices

  • Extensive design options for the webshop pages

  • Secure payment methods: Prepayment, PayPal & Credit Card

  • Quality Seal "Trusted Shops"

  • High degree of individualization

Info brochure
Our services

Strategy and digital consulting

We brought management, sales and marketing together at one table. In four workshops, we worked together to develop a promising strategy. The result was a 60 page requirement specification. This was followed by a design study....

Design study

We presented various designs to the managing directors. These were first created in Photoshop and later developed as an HTML/CSS/JS prototype, which was accessible on the extranet and tested and iteratively refined on all terminals.

Software & Customization

We have been continuously developing the ICONPARC B2B E-Business Suite for 22 years. Always up to date with the latest technologies. This is the basis for the realization of all our solutions.


The implementation with all interfaces took place within 12 months. After a two-month test phase in the staging environment, productive operation commenced in mid-2010.


To be continued...

Maintenance & Updates

Every month, more than 500 software changes are migrated to the live system. Preliminary tests - also by the customer - are carried out on a staging environment. Only after successful testing and approval is the changes transferred to the live environment.

Case Studies


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