CMS - Editorial System

Module for Base Sales Marketing Customer Journey Process Control Expansion

The most successful way to get visitors excited about your website again and again is to continuously revise and update the content of the platform.


While at that time Google mainly read out keywords, the search engine now checks content for meaningfulness based on context and - rightly - classifies it in the ranking on this basis.

This is why good content for winning new customers is now more sustainable than expensive SEM measures.

Content is King!

With our CMS there are theoretically no limits. But only theoretically!


Because many editors work at the same time, partly also supraregionally and internationally. It is important that these editors do not express their own design ideas, because they find it better, but the design and the layout, which your brand manager defines according to your corporate identity as well as structurally. Otherwise you run the risk that your customers will find a colourful patchwork carpet in your external image, which will do anything but justice to your brand.

Our CMS automatically ensures the uniform brand presentation of your FRONTEND!

Without having to train your staff, because our CMS is configured centrally by you or optionally by us.


Structural section of our CMS

  • Documents
    • You configure the link for the FRONTEND in the BACKEND. There may also be content that is not linked within the platform, such as for LandingPages or for newsletters. On these you can place articles and snippet groups.

  • Contributions
    • You can incorporate contributions on the entire platform in FRONTEND and place them anywhere, even on documents.

  • Contribution templates
    • Pre-assembled groupings of snippets are available, for example: Heading, optional subheading, text and exactly one corresponding button
  •  Snippets

    • Snippets are individual content snippets, such as headers, subheaders, text, buttons, images, video, etc.. 


Simple example configuration for the design of a contribution template

  •  Definitions
    • The order of the snippets is fixed as follows
    • Each of these snippets is a mandatory field and must not be empty.

  • Headlines
    • Must be written in capitals, in the colour magenta, in the size 32 pixels in bold in the house font, always left-justified. 
  •  Images
    • Only the ratios 2:1 and 1:3 are permissible. And for all end devices, at least 2,000 pixels in width must be available in one image (after saving, the images are downscaled in sizes XL, L, M, S and optimized for display on the Internet, whether on the desktop computer, the tablet or the smartphone).

  • Buttons
    • Always written in upper case, house writing regular, 20 pixels, with black frame 1 pixel strong, with MouseOver the button colors itself in Magenta on white writing


No editor can ignore this article template. A change or overwriting of the design is not possible. Some editors will see this as a limitation, but your brand manager will see it as an enrichment. This guarantees a mixture of unity and diversity for the dissemination of your image.


Whenever you make a change to your CI, only the FRONTEND design definitions are changed, there is no need to revise every single document. For platforms with typically more than 10.000 contents this is a gigantic advantage:

with just one click you can switch a completely new design live!

Because over the years you will change or realign your external brand. Not only that!

Our CMS is seamlessly integrated into all modules.

But what exactly does that mean and what are the benefits for you?


You want to place editorial content such as documents and articles anywhere you want, for example on product group, product and process pages such as in the check-out process, etc., in order to enrich visitors and customers with more content. If you do not do this in this way, you will only have the catalog and product data for your texts. In large companies, however, this procedure is difficult to implement or is not planned.

As a result, it is not possible to cache editorial pages completely as independent pages or to deliver them via Content Delivery Network (CDN), because the system then displays different content, such as editorial content, product data, and not to forget customer-specific prices.

In theory, this means that every content must be retrieved dynamically from the database during page generation. This would burden the database too much with reading processes and significantly slow down the speed of your platform with every click.


This is why we have developed and implemented extensive, multi-level and highly complex cache strategies.

Here is an example

Assuming there are 300 accessible pages and as personalization five web presences (= multi-store), two languages, two SessionStates (= visitor, known customer), four Areas (= where the content is placed on the page), 16 product areas (= e.g. product groups).

Then there are 300 x 5 x 2 x 2 x 4 x 16 = 384,000 theoretically possible cache objects for all combinations of personalization. 
If all result sets are empty (= 2KB), this results in a memory capacity of 750 MB. If half of the result set is filled (= 20KB), the result is 3.75 GB of memory. 

Our methodology reduces the number of cache objects to a fraction and avoids many cache invalidations. After each invalidation, the data has to be requested from the database again at a high price.

In the example above, we need a maximum of 600 cache objects. If all result sets are empty (= 2KB), this results in a memory size of 1.2 MB. If all result sets are filled (20+30 = 50KB), this results in a memory capacity of 30 MB. 

In practice, our methodology results in a speed advantage in the order of 1,000!

This makes us extremely fast when it comes to delivering content.

Your visitors will be pleased and Google will reward you with a better ranking.

Ihre Besucher werden begeistert sein und Google wird Sie mit einem besseren Ranking belohnen.

immediately visible for all - without time delay and internationally.

SEO features

  • Configuration and validation per document from
    • Talking URL
    • Title
    • Header
    • META description
    • META keywords

Performance characteristics

  • Fully browser-based content editor

  • Fast, fluid editing of editorial content. Add, edit, sort, delete items using the keyboard or a context menu using the right mouse button.

  • No reload of the page, only of change data

  • Clear, practical editor interface (convenient operation, quick familiarization)

  • Personal folder for the organization of self-created content

  • Preview of the FRONTEND before activation for customers

  • Code separation of content and design

  • Support for multiple designs despite identical content

  • Ensure link consistency. If a document is deleted in BACKEND, the system informs you that a navigation entry, for example, must first be deleted because it points to the document. This means that there are no data corpses (404 pages) that Google would rate negatively.

  • Document templates including template editor

  • Post templates including template editor

  • Layout templates including template editor

  • Linking content and products

  • Integration of content and business processes

  • Time-controlled contribution placement

  • Additional dynamics through automatically rotating content and sliders

  • Automatic generation of sitemaps and menu systems

  • Fully dynamic page creation

  • Multidomain capabl

  • Easy integration of external databases

  • Automatic archiving of editorial content

  • Support for any file format, such as images, text files, PDFs, videos, sound files and much more.

  • Picture gallery function

  • Multiple uploads of multiple images

  • Sites are always created in real time and therefore do not need to be generated.

  • Caching ensures high performance


  • Definable process steps for the creation of editorial content

  • Role-based release process

  • Several editors can work independently on one website

  • Direct sending of documents and contributions (ad hoc workflow)

  • Status management of editorial content



Variations of the page contents depending on ...


  • from the visitor

  • ... the state of the visitor's session
    • unknown visitor (guest)
    • Identified user - recognized via a cookie
    • authenticated user - with password verified and logged in

  • ... of the customer group

  • ... the virtual page
    • If, for example, you operate several Web sites in different CIs, but with structurally identical content, these are displayed in different design configurations (separation of logic and content).


  • Role
    • Chief editor
    • Editor

  • Reports
    • Activity
    • Page views
    • Events

  • Search
    • Editorial contents
    • Navigation elements

  • Wizards
    • Documents
    • Contributions
    • Navigation
    • SEO
    • Events
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